Building & running a successful research business a guide for the independent information professional
Title:
Building & running a successful research business a guide for the independent information professional
Author:
Bates, Mary Ellen.
ISBN:
9781573879064
Personal Author:
Edition:
2nd ed.
Publication Information:
Medford, N.J. : CyberAge Books/Information Today, c2010.
Physical Description:
1 online resource (xxvi, 500 p.) : ill.
Contents:
Cover; Contents; Foreword, by Amelia Kassel; Acknowledgments; Introduction; Section One: Getting Started; Chapter 1 -- What's an Independent Info Pro?; Chapter 2 -- A Day in the Life of an Independent Info Pro; Chapter 3 -- The Joys and Frustrations of Being an Independent Info Pro; Chapter 4 -- Are You a Potential Independent Info Pro?; Chapter 5 -- Who You Are and What You Do; Chapter 6 -- Understanding Your Competition; Chapter 7 -- Structuring Your Business; Chapter 8 -- Before You Launch; Chapter 9 -- Setting Up Your Business; Chapter 10 -- You.com; Chapter 11 -- Business Apps for Info-Entrepreneurs.
Abstract:
The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process introductory procedures, conducting the company, the ideal marketing methods, and maximizing research. From making key decisions and closing the sale to maintaining good relationships with clients and tapping into powerful information sources beyond the Web, this first-rate collection of tips, tricks, and techniques is the key to building a success.
Genre:
Electronic Access:
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