Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today.