Corporate community relations the principle of the neighbor of choice
Title:
Corporate community relations the principle of the neighbor of choice
Author:
Burke, Edmund M.
ISBN:
9781567201925
9780275964719
9780313004209
9780313389993
Personal Author:
Publication Information:
Westport, Conn. : Quorum Books, 1999.
Physical Description:
1 online resource (xviii, 185 p.) : ill.
Contents:
Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index.
Abstract:
This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.
Genre:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=318734