Key account management in financial services tools and techniques for building strong relationships with major clients
Title:
Key account management in financial services tools and techniques for building strong relationships with major clients
Author:
Cheverton, Peter.
ISBN:
9781417593910
9780749441876
9781597344166
Publication Information:
Sterling, VA : Kogan Page, 2004.
Physical Description:
1 online resource (xiv, 329 p.) : ill.
Contents:
And it was all going so very well -- Part I. Defining key account management -- Part II. The customer's perspective -- Part III. Preparing for key account management -- Part IV. Identifying key accounts -- Part V. Entry strategies -- Part VI. Meeting the customer's needs -- Part VII. Keeping on track.
Genre:
Added Author:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=131860