Preface -- Contents -- Notes on the contributors -- On language policy in the age of globalization with good governance -- 1. Globalization with good governance -- 1.1. Conceptualizing globalization -- 1.2. Defining "good governance" -- 1.3. The "third ways" of government -- 2. Language policy -- 2.1. Two aspects of language -- 2.2. A new concept of bilingualism -- 2.3. A third-ways language policy -- 3. Third-way language policy in future Japan -- 3.1. Problems with kokugo or "national (identity) language" -- 3.2. Tentative proposals -- 3.3. Final remarks -- References -- Thrifty monolingualism and luxuriating plurilingualism? -- 1. The world of languages -- 2. Language reduction -- 3. Individualisation and plurilingualism -- 4. Loss of range -- 5. Colonization and post-colonialism -- 6. Internal expansion of range -- 7. Structural changes -- 8. "Globalization" -- 9. Economy -- 10. Monolingualism as an economic goal -- 11. The scholarly neglect of plurilingualism -- 12. The teleological function of language -- 13. The gnoseological function of language -- 14. The communitarian function of language -- 15. Linguistic "luxury" as a necessary good -- References -- Challenges for language policy in today's Japan -- 1. Increasing ethnic diversity -- 2. Writing and technology -- 3. The teaching of other languages in Japan -- 4. Conclusion -- References -- Is the promotion of languages such as German and Japanese abroad still appropriate today? -- 1. The goals of policies of promoting a language abroad -- 2. The status of languages such as German and Japanese in today's world -- 3. The advantages of having a single language for communication worldwide and of limiting foreign languages studies to just one language.

4. The problems for language communities like those of German and Japanese of having a single language for communication worldwide and of limiting foreign language studies to a single language (English) -- 5. Are language alliances between countries with the same language interests an adequate answer? -- References -- Japanese and German language education in the UK: problems, parallels, and prospects -- 1. Introduction -- 2. Languages in UK higher education: the current paradox -- 2.1. The decline in specialist language degrees -- 2.2. Language provision for all -- 3. Reasons for the decline in demand for specialist language degrees -- 3.1. Languages at school level -- 4. German and Japanese: past and present -- 4.1. German -- 4.2. Japanese -- 4.3. Students' attitudes towards German and Japanese -- 4.3.1. German -- 4.3.2. Japanese -- 5. Changes in higher education -- 6. Situation in other countries -- 7. Future prospects -- 8. Conclusion -- Notes -- Acknowledgements -- References -- Changing economic values of German and Japanese -- Introduction: the perspective of econolinguistics -- 1. The status of German and Japanese in the world today -- 2. Three factors of the language market -- 2.1. Population of speakers -- 2.2. The economic power of languages -- 2.3. The cultural level or information quantity -- 2.4. Individual contributions to the market value of languages -- 3. The decline of German in modern Japan -- 4. The future of German and Japanese -- 4.1. "English imperialism" -- 4.2. Regional economic areas and the German and Japanese languages -- 4.3. Automatic translation -- 4.4. A positive aspect: the pie of foreign language learning will become bigger -- 4.4.1. The trend towards higher education -- 4.4.2. Increase of multilingual usage -- 5. By way of conclusion: a bright future -- Notes -- References.

The debate on English as an official language in Japan -- 1. Introduction -- 2. The proposal -- 3. The arguments of the opponents -- 4. Language ideological notions underlying the opponents' arguments -- 5. Language regimes in transformation -- Notes -- References -- Remains of the day: language orphans and the decline of German as a medical lingua franca inJ apan -- 1. Introduction -- 2. The handover from Chinese to Dutch to German -- 3. German in Japanese medicine -- 4. Thinking local, writing global -- 5. The end of the road for German -- 6. Remains of the day: the language orphans -- 7. Factors influencing the decline of German -- 7.1. Finance: deletion of German from library collections -- 7.2. Medical training -- 7.3. The internationalization of German medicine -- 7.4 Language barrier free Germany -- 7.5. Spread of English -- 7.6. A shift of emphasis to special-purpose medical Japanese -- 8. The empires strike back -- 9. Closing -- References -- The case for choice - language preferences in Japanese academic publishing -- 1. Introduction -- 2. Default choice -- 3. Japanese as the default choice in science and politics -- 4. Academic publishing in Japan: the case of Tokyo University -- 5. Procedure -- 6. Methodological problems -- 7. Results -- 8. Discussion -- Notes -- References -- Tokio or Tokyo? Dschudo or Judo? On writing foreign names -- 1. Why problems at all? -- 2. Graphemic unity or diversity? -- 3. Good style -- 4. Continuous change -- 5. Conclusion -- Notes -- References -- Effects of globalization on minority languages in Europe - focusing on Celtic languages -- 1. The effects of globalization on minority languages -- 2. The 25 member-state EU and official languages -- 3. The 25-member EU and minority languages -- 4. Devolution and regional languages and cultures in Britain -- 4.1. Great Britain and minority languages -- 4.2. Wales.

4.3. Scotland -- 5. Conclusion -- References -- Index.