To view selected pages visit www.sagepub.co.uk/resources/strategy.htm 'ReCreating Strategy provides a challenging examination of the emergence of management which combines postmodern and orthodox perspectives. Stephen Cummings is able to provide not only a fresh treatment of strategy and ethics but also to engage with a variety of potential audiences. He provokes and informs in equal measure' - Richard Whipp, Cardiff University 'A truly eclectic approach to strategy! Intellectually capturing, the book is great fun to read at the same time. A must for those who want to discuss management beyond styles, fads and fashions' - Hubert Wagner, Qonsult ReCreating Strategy is a textbook written for students of strategy, change management and more general management courses. It will provide a better understanding of how to bring together and apply the many analytical frameworks available to understanding an organization as a whole. The textbook includes case studies, interesting pictorial aids and examples, and a generally more participative and rewarding approach than that offered by more mainstream texts. The book also offers more scope for individual lecturers who wish to encourage students to question assumptions and think creatively about strategy and management.