International synergy management : A strategic approach for raising efficiencies in the cross-border interaction process.
Title:
International synergy management : A strategic approach for raising efficiencies in the cross-border interaction process.
Author:
Daum, Patrick.
ISBN:
9783954895021
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (99 pages)
Contents:
International synergy management -- Table of Contents -- Index of Figures -- Index of Tables -- Abbreviations -- 1 Introduction -- 1.1 Research Background -- 1.2 German small and medium-sized businesses as research object -- 1.3 Research Problem and Objectives -- 1.4 Research Scope -- 1.5 Research Pertinence -- 1.6 Research Structure -- 1.7 Definitions -- 2 Literature Review -- 2.1 Overview -- 2.2 The concept of synergetic interaction in the business context -- 2.2.1 Definition -- 2.2.2 Types of synergetic interaction -- 2.2.3 Positive effects of synergetic interaction -- 2.2.4 Negative effects of synergetic interaction -- 2.2.5 Synergetic interaction and the competitive advantage -- 2.2.6 Barriers blocking synergetic interaction -- 2.3 Synergy Management -- 2.3.1 Synergy Management as Corporate Strategy -- 2.3.2 The Synergy Management Process -- 2.4 Practical implementation of synergetic interaction -- 3 Methodology -- 3.1 Primary Research -- 3.1.1 Research Approach and Procedure -- 3.2 Research Design -- 3.2.1 Research Strategies -- 3.2.2 Research Choice -- 3.2.3 Research Time Horizont -- 3.2.4 Research Techniques (Data Analysis) -- 3.3 Evaluating primary research design -- 3.4 Secondary Research -- 4 Hypotheses Derivation -- 4.1 Case Study -- 4.2 Research Hypotheses -- 5 Research Analysis and Discussion -- 6 Recommendations and Conclusion -- 6.1 Recommendations -- 6.1.1 Synergy Management - Strategic Perspective -- 6.1.2 Synergy Management - Operational Perspective -- 6.2 Conclusion -- 6.3 Study limitations and supplementary research -- References -- APPENDIX.
Abstract:
Global economic integration has changed business conditions significantly. Corporations operating internationally and establishing foreign subsidiaries are facing the obligation as well as the challenge to profit from cross-border interaction. However, potential synergetic benefits provided by the international environment are accompanied by even more demanding challenges. This study elaborates to which extend German small and medium-sized manufacturing businesses could benefit from the implementation of a strategic cross-border synergy management. The study is based on a single case study deriving the research hypotheses and a survey investigating cross-border interaction throughout a sample of small and medium-sized manufacturing businesses. Based on the research findings, this paper proposes a holistic framework, designed for strategists of small and medium-sized manufacturing business. It outlines the establishment of the cross-border synergy management concept as part of the corporate strategy and the efficient and effective management of international interaction. 'Synergies are not realized by themselves - they have to be identified and actively developed within a professionally coordinate process. Management of synergy seeking organizations is asked for intensive efforts beyond daily operations' (Weber and Roventa, 2006). Biographische Informationen In 2007, Patrick Daum completed his Business Administration degree at the SRH Hochschule in Heidelberg. Subsequently, he started his professional career working for the globally operating sport marketing agency IFM Sports. After working for the international department of IFM Sports' headquarters, he worked as an expatriate for the US branch office in Saint Louis (Missouri). The author deepened his competencies in international business transactions through his Master studies, 'International
Business Management', at the London South Bank University. After working for a business consultancy in Frankfurt, the author is presently working in the department of business development for Europe's leading sport-law marketer, Sportfive.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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