Editing: The Design of Rhetoric -- Cover -- Title Page -- Copyright -- Table of Contents -- List of Tables and Illustrations -- Preface -- Chapter 1 The Canons of Rhetoric -- Chapter 2 INVENTION -- RHETORICAL THEORY OF INVENTION -- Communicative Aim -- Audience Analysis -- Information Gathering -- Editing for Accuracy -- PRACTICE -- A Technical Publication -- A News Publication -- A Promotional Publication -- Chapter 3 ARRANGEMENT -- RHETORICAL THEORY OF ARRANGEMENT -- Verbal-Visual Orientation -- Principles of Organization -- Diagramming the Discourse -- Coherence and Cohesion -- Editing for Clarity -- PRACTICE -- A Technical Publication -- A News Publication -- A Promotional Publication -- Chapter 4 STYLE -- RHETORICAL THEORY OF STYLE -- Verbal Style -- Visual Style -- Editing for Propriety -- PRACTICE -- A Technical Publication -- A News Publication -- A Promotional Publication -- Chapter 5 DELIVERY -- RHETORICAL THEORY OF DELIVERY -- Visual Variables -- Typography -- Illustrations -- Page Design -- Production -- Editing for Artistry -- PRACTICE -- A Technical Publication -- A News Publication -- A Promotional Publication -- EPILOGUE: INTEGRATING THE CANONS -- BIBLIOGRAPHY -- INDEX -- CONTRIBUTORS -- Selected Titles From Baywood's Technical Communications Series -- Back Cover.