Lighting Design for Commercial Portrait Photography : Fashion and Beauty, Lookbooks, Production Stills, Magazine Covers.
Title:
Lighting Design for Commercial Portrait Photography : Fashion and Beauty, Lookbooks, Production Stills, Magazine Covers.
Author:
Emery, Jennifer.
ISBN:
9781608958962
Personal Author:
Physical Description:
1 online resource (127 pages)
Contents:
Contents -- About the Author -- Introduction -- My History -- My Work Today -- Commercial vs. Retail Photography -- Application of the Book -- Disclosure -- 1. Tools -- Full-Frame Sensor DSLR Camera -- Lenses -- Zooms -- Primes -- Other Options -- A Basic Kit -- Speedlights/Flashes -- Basic Considerations -- TTL vs. Manual -- Off-Camera Flash Accessories -- Studio Strobes and Hot Lights -- Strobes -- Hot Lights -- Mixing Sources -- LIght Modifiers and Other Accessories -- 2. Producing a Commercial Shoot -- How to Learn -- Makeup -- Wardrobe -- Models -- Equipment -- Craft Service -- Casting and Working with Models -- Where to Find Models -- Model Compensation -- Working with Models -- Communication Is Key -- Conclusion -- 3. Beauty Lighting -- Concept and Planning -- Lighting -- Bare Beauty Dish -- Beauty Dish Plus Diffuser -- Mola Plus a Background Light -- Refining the Background Light -- Sideways Clamshell Lighting -- Traditional Clamshell Lighting -- Creating Catchlights -- Shapes -- Ring Lights -- Putting It All Together -- Styling -- Models -- Formalize Your Agreement and Follow Through -- 4. High-Key Lighting -- A Four-Light Setup -- Equipment -- Two Softboxes, Two Umbrellas -- Four Umbrellas: Two Shoot-Through, Two Reflective -- Controlling the Light -- Working with Client Concepts -- Magazine Cover Shoot -- Shooting Tethered -- High-Key with Props -- Obscured White Backgrounds -- Two-Light High-Key Headshots -- 5. Lighting Groups -- Lighting Design -- Large Sources -- Modifiers -- A Two-Umbrella Setup -- A Simple Multiple-Light Setup -- Planning and Production -- Group Portrait -- Individual Portraits -- Drama with Multiple Lights and Gels -- Group Cast Photo -- Individual Cast Photos -- Movie Poster with a Three-Light Design -- Group Cast Portraits -- Individual Cast Portraits -- Even Lighting Is Critical -- 6. Body Contouring.
If You Are Choosing the Models . . . -- Promotional Portrait of an Athlete -- Lighting -- Posing -- A Lookbook Test Shoot -- Contouring with Negative Fill -- Against a Black Backdrop -- Posing and a Prop -- Switching to a White Backdrop -- A Little About Gobos -- Posing with Gobos -- 7. Speedlight Techniques -- Reflective Umbrellas -- Even Lighting with Two Speedlights -- Dramatic Lighting with One Speedlight -- Adding a Snoot -- Backlighting -- Lighting Setup -- Posing and Composition Refinements -- Dragging the Shutter -- Location Lighting -- Need More Power? -- 8. Outdoor Images -- Plan-But Be Prepared to Improvise -- Overpowering the Sun -- Ferris Wheel Fashion -- Nuts and Bolts -- Adding an ND Filter -- Adding Fill Light -- Using Lens Flare -- The Basics -- Exposure and Camera Position -- Decisions, Decisions, Decisions . . . -- Sunset and the Golden Hour -- 9. Putting It All Together -- Concept -- Lighting -- Final Thoughts -- Index.
Abstract:
Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a hook"a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers
will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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