Business Genius -- Contents -- Credits -- About the author -- Inspiration -- Think differently -- Intelligence and imagination -- Extraordinary results -- Part 1 Right brain, left brain -- Track 1: Fast Growth -- 1.1 THE SEVEN LIVES OF BUSINESS The challenge of growth, the challenge of change -- Insight 1: CROCS Fast growth by three men in a boat -- 1.2 THE ENGINE OF VALUE CREATION Revenue and profits are not enough, value is what matters -- Insight 2: RED BULL Entrepreneurial growth of 'liquid cocaine' -- 1.3 PLATFORMS FOR ACCELERATING GROWTH Incremental and innovative ways to grow your business -- Insight 3: GE Growing the world's most admired company -- Track 2: Business Bubbles -- 2.1 RIDING THE GROWTH WAVES Changing markets require innovative solutions -- Insight 4: KIKKOMAN The Japanese secret of a long life -- 2.2 BUSINESS HOTSPOTS Learning to live in a new business world -- Insight 5: SECOND LIFE Now you can be anybody you want to be -- 2.3 UNLOCKING THE GROWTH DRIVERS Finding enduring growth, avoiding bubbles that burst -- Insight 6: LI & FUNG You can do anything in a 'flat' world -- Track 3: Entrepreneurial Leaders -- 3.1 SEVEN LIVES, SEVEN LEADERS Different challenges require different leaders -- Insight 7: APPLE iPods, iPhones and the reality distortion field -- 3.2 ENTREPRENEURS, LEADERS AND MANAGERS Seeing the road ahead or watching the car behind -- Insight 8: SHANGHAI TANG The rise of Asia's first luxury fashion brand -- 3.3 THE NEW BUSINESS LEADERS Twenty-first century leaders for twenty-first century challenges -- Insight 9: UMPQUA BANK Creating the greatest bank in the world -- Part 2 Future back, now forward -- Track 4: Growth Markets -- 4.1 FINDING NEW MARKETS FIRST Exploring the hot spots, cool places and white spaces -- Insight 10: NIKE 'There is no finish line' in the sports market.

4.2 GROWING WITH ADJACENCY The best opportunities are often close to home -- Insight 11: DISNEY Dreams go digital at the magic kingdom -- 4.3 THE BEST MARKETS Choosing the markets for profitable, sustainable growth -- Insight 12: TCHIBO Much more than a German coffee shop -- Track 5: Smarter Strategies -- 5.1 BUSINESS WITH A HIGH PURPOSE Looking beyond the pursuit of profits -- Insight 13: DIAGEO The drinks company that wants to be adored -- 5.2 MAKING THE RIGHT CHOICES The essence of a smart business strategy -- Insight 14: NATURA The secret of the girls from Brazil -- 5.3 BUSINESS JAZZ Learning to improvise with a strategy -- Insight 15: GUCCI Less sex please, we're Italian -- Track 6: Business Innovation -- 6.1 GETTING A NEW WORLDVIEW Seeing your world from different perspectives -- Insight 16: CIRQUE DU SOLEIL Reinventing the world of entertainment -- 6.2 THE POWER OF CONCEPTS Applying innovation to a bigger idea -- Insight 17: 3M 'Bootlegging' at the innovation company -- 6.3 DISRUPTIVE CREATION Making the best ideas happen profitably -- Insight 18: ZARA The Spanish 'ready-baked' business model -- Part 3 Outside in, inside out -- Track 7: Customer Power -- 7.1 DEEP DIVING FOR INSIGHTS Finding what really drives and energizes people -- Insight 19: DIESEL Designer fuel for the cool generation -- 7.2 GETTING A CUSTOMER PERSPECTIVE Taking off your blinkers and seeing the customer's world -- Insight 20: FC BARCELONA Join the passion of the Catalans -- 7.3 BEING A CUSTOMER BUSINESS What it means to be a customer-centred business -- Insight 21: BANG & OLUFSEN Perfect sound for discerning customers -- Track 8: Brand Propositions -- 8.1 BRANDS THAT DEFINE YOU Brands are about customers, not about companies -- Insight 22: CHUPA CHUPS Spanish lollipops that you can't stop sucking.

8.2 PROPOSITIONS THAT ENGAGE YOU Being more relevant and valuable to each customer -- Insight 23: STELLA ARTOIS Belgian beer that is reassuringly expensive -- 8.3 EXPERIENCES THAT DO MORE FOR YOU Connecting with customers in more compelling ways -- Insight 24: TATE MODERN London's art gallery designed to fit your mood -- Track 9: Market Networks -- 9.1 THE POWER OF NETWORKS Making more of the connections between people -- Insight 25: NET A PORTER The new best friend for fashionable females -- 9.2 CUSTOMER NETWORKS Building communities that bring people together -- Insight 26: CURRENT TV User-generated pods for the digital generation -- 9.3 NETWORK MARKETING Unlocking network power for business impact -- Insight 27: NEWS CORPORATION Ready to reinvent the networked media world -- Part 4 Radical ideas, practical action -- Track 10: Energizing people -- 10.1 BUILDING A PASSION FOR PEOPLE Unlocking the talent and dreams of your people -- Insight 28: GOOGLE The hyper-active brains behind one hundred zeros -- 10.2 LIVING THE NEW WORKSTYLE Bringing a better lifestyle to the workplace -- Insight 29: FERRARI Creativity that drives fast and fanatical performance -- 10.3 IGNITING YOUR OWN POTENTIAL Making the most of yourself in the new business world -- Insight 30: FEDEX People who deliver, absolutely positively -- Track 11: Inspiring Change -- 11.1 THE AGENDA FOR CHANGE Making change essential and inspiring for everyone -- Insight 31: PROCTOR & GAMBLE Transforming a global market leader -- 11.2 MAKING CHANGE HAPPEN Preparing and implementing significant change -- Insight 32: MARKS & SPENCER Bringing a business back from the dead -- 11.3 TRANSFORMATIONAL LEADERS Changing yourself to change your business -- Insight 33: HAIER The Chinese worker who led a revolution -- Track 12: Delivering Results.

12.1 BUILDING THE INVISIBLE BUSINESS The value of today's business is in the intangibles -- Insight 34: GREEN & BLACK'S The luxurious chocolate with accelerated growth -- 12.2 MANAGING FOR HIGH PERFORMANCE Intangibles require a different style of management -- Insight 35: PORSCHE Small in stature, big on impact -- 12.3 SEARCHING FOR THE EDGE A little bit of magic that makes all the difference -- Insight 36: BERKSHIRE HATHAWAY A final word from the sage of Omaha -- The Genius Lab -- Business Brainscan -- GENIUS TIME = FUTURE BACK + NOW FORWARD -- GENIUS SPACE = OUTSIDE IN + INSIDE OUT -- GENIUS THINKING = LEFT BRAIN + RIGHT BRAIN -- GENIUS ACTION = RADICAL IDEAS + PRACTICAL ACTION -- HIGH-PERFORMING ORGANIZATIONS -- HIGH-PERFORMING PEOPLE -- EVALUATING YOUR 'GENIUS' POTENTIAL -- More Genius -- GENIUS LIVE Updates on the best ideas from around the world -- GENIUS WORKS Practical support in making your ideas happen -- GENIUS BOOKS More insights and ideas to help you think differently -- Index.