The customer management scorecard managing CRM for profit
Title:
The customer management scorecard managing CRM for profit
Author:
Woodcock, Neil.
ISBN:
9780749438951
9781417593873
9780749447038
Personal Author:
Publication Information:
London ; Sterling, VA : Kogan Page, 2003.
Physical Description:
1 online resource (xviii, 428 p.) : ill.
Abstract:
"With contributions from 25 international experts, in-depth cases and drawing on the leading edge research findings, this book is the most comprehensive source of data ever published on customer management global practice."--Thomson Gale description.
Genre:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=131862