Never Get a Real Job : How to Dump Your Boss, Build a Business and Not Go Broke.
Title:
Never Get a Real Job : How to Dump Your Boss, Build a Business and Not Go Broke.
Author:
Gerber, Scott.
ISBN:
9780470925478
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (274 pages)
Contents:
Never Get A "Real" Job -- Contents -- Acknowledgments -- Foreword -- Introduction: Never Get a "Real" Job -- Who Needs the 9-to-5? -- I Know You -- What You Can Expect to Get from This Book -- All Aboard the Death to the "Real" Job Express! -- PART ONE: The Breakdown -- Chapter 1: Everyone Poops. Yours Isn't Special -- College: The Drunken Road to Easy Street -- Dude, Where's My Dream Job? -- Welcome to Your "Real" Job, Mr. Janitor -- The Broken Promise -- Chapter 2: No One Cares About You-Unless You Make Them Care -- You Are Not Special -- Claiming to Be a Winner Does Not Make You One -- You're Brilliant . . . So What? -- Lifestyles of the Poor and Vain -- Shut Up, Pinocchio -- Put It on My Tab -- Chapter 3: Darwin + Murphy = Reality -- Your Business Is Not the Exception to Any Rule -- The Worst- Case Scenario Is the Only Scenario -- No One Will Invest in Your Idea -- PART TWO: Building a Foundation -- Chapter 4: Get Off Your Ass and Start Up! -- Get Real with Your Finances -- Those Who Reinvent the Wheel Are Doomed to Be Run Over by It -- What Do You Know, Anyway? -- Keep It Simple, Stupid -- The Bottomless Money Pit -- Can Your SWOT Team Do CPR? -- Chapter 5: Business Plans Suck -- Toss the Old- School Business Plan -- The One- Paragraph Start- Up Plan -- Chapter 6: To Partner or Not to Partner -- The Worst Partners for Your Start- Up -- Don't Consider Letting Worthless Flaky People Try Out -- Never Jump Right In: The Water's Not Fine -- PART THREE: From The Ground Up -- Chapter 7: Act Like a Start-Up, Stupid -- Surviving a "Real" Day in the Life -- Get Your Head in the Game, Chump -- Design Your Entrepreneurial Life -- "Mind" Your Business -- Chapter 8: Shoestrapping ( Because the Boot Is Too Damn Expensive) -- Fake It 'Til You Make It -- The Only Team Your Money Can Buy -- Do What Makes Cents -- Cash Flow or Die!.
Chapter 9: Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller -- Come Out! Come Out! Wherever You Are! -- Sell Like There's No Tomorrow - Or There Won't Be -- Chapter 10: Facebook Isn't a Marketing Strategy -- Message before Platform -- Think Guerrilla, Not Godzilla -- Conclusion -- Index.
Abstract:
Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real" job. In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives-or their quest to attain them. Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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