Four Lenses of Innovation : A Power Tool for Creative Thinking.
Title:
Four Lenses of Innovation : A Power Tool for Creative Thinking.
Author:
Gibson, Rowan.
ISBN:
9781118947302
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (303 pages)
Contents:
Cover -- Title Page -- Copyright -- Contents -- Preface -- Acknowledgments -- Introduction -- Part One: The Mind of the Innovator -- The Elusive Source of Creative Genius -- Challenging Orthodoxies -- Harnessing Trends -- Leveraging Resources -- Understanding Needs -- The Four Lenses of Innovation -- Time for an Innovation Renaissance -- Lessons to Take Away -- Part Two: The Power of Patterns -- Seeing Things from a Fresh Perspective -- What's wrong with Our Brains? -- The Pattern-Recognition Principle -- Why We Stop Noticing -- The Pattern of the Crowd -- Resistance to Change -- Patterns and Innovation -- Sharpening Our Perceptive Powers -- A Power Tool for Creative Thinking -- Lessons to Take Away -- Part Three: Looking Through the Four Lenses -- "Here's to the Crazy Ones" -- What Exactly Is an Orthodoxy? -- Meet the Challengers -- On a Path of Disruption -- Innovation Means Shifting Assumptions -- Ready to Rethink Everything? -- Lessons to Take Away -- Seeing the Future in the Present -- A Global "Change Bomb" -- The Race for Tomorrow -- Learning to Ride the Waves -- Meet the Trend Surfers -- The Man from the Future -- Fast-Forward Companies -- It's Happening Now! -- The Next Big Thing for Your Business -- Lessons to Take Away -- Repurpose, Redeploy, & Recombine -- How would You Define Google? -- Leveraging Resources in New Ways -- Extending the Boundaries of the Business -- Stretching into New Spaces -- Unlimited Potential for Growth -- Exploiting Underutilized Assets -- What Else Could We Do with This? -- Leveraging Resources from Others -- Lessons to Take Away -- Innovating from the Customer Backward -- Do Customers Really Know What They Want? -- What's Wrong with It? -- Understanding Particular Customer Groups -- Innovating for Local Needs and Tastes -- Matching What Is Possible with What Is Needed -- Lessons to Take Away.
Part Four: How Big Ideas are Built -- The Archimedes Principle -- Rethinking the Universe -- 8 Steps to Building a Breakthrough -- Inventing the 20th Century -- Unpacking the Creative Process -- "Say Good Bye to the Bag" -- Different Routes to Big Ideas -- Lessons to Take Away -- What Exactly Is an Insight? -- Do Insights Come from Breakthrough Thinking? Or Does Breakthrough Thinking Come from Insights? -- A Practical Definition of Insights -- Understanding Ideation -- Stepping Stones for Creative Thinking -- Improving Your Capacity for Radical Innovation -- How Powerful Are Your Insights? -- Working with the Four Lenses -- Lessons to Take Away -- Notes -- Image Credits -- Index -- About the Author -- EULA.
Abstract:
Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it. By asking how the world's top innovators-Steve Jobs, Richard Branson, Jeff Bezos, and many others-came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging Orthodoxies-What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? Harnessing Trends-Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging Resources-How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding Needs-What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation-this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. "Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate."-Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern
University "Can you develop an innovative mind? Yes, you can. And this book is the manual."-John and Doris Naisbitt, authors of China's Megatrends and The Global Game Change "An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA."-Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture "Rowan Gibson's The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world."-Robert B. Tucker, author of Driving Growth Through Innovation.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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