Contents -- Acknowledgments -- 01 Why strategic thinking really matters -- Introduction -- Who should be reading this book -- The rationale for this book: the CEO and strategic thinking -- What is strategy? -- What is strategic thinking? -- Content of the book -- 02 Moonpig -- Introduction -- 03 APIL -- Introduction -- 04 Samaritans -- Introduction -- 05 Virgin Galactic -- Introduction -- 06 Simplyhealth -- Introduction -- 07 International Paralympic Committee -- Introduction -- 08 Integrating important strategic thinking themes -- Introduction -- The key themes of strategic thinking -- A recap on the nature of strategic thinking -- The key research questions -- 09 Concluding lessons -- Introduction -- Reflections and lessons on methodology -- An overview of what we know about strategic thinking -- Understanding your own strategic thinking capability -- The enablers and constraints of strategic thinking -- Managing strategic projects -- The role of toolkits in strategy cognition -- 10 Strategic thinking: visioning -- Introduction -- Strategic influencing: why not have a Halloween party? -- Vision and thinking differently: an experience of Dubai -- Postscript -- Appendix 1 Rethinking and reinventing Porter's Five Competitive Forces -- Appendix 2 How contingent should strategy be? -- References and Further Reading -- Index.