impact of globalization on the wine industry.
Title:
impact of globalization on the wine industry.
Author:
Campbell, Gwyn.
ISBN:
9781845449698
Personal Author:
Physical Description:
1 online resource (105 pages)
Series:
Volume 108, Issue 4
Contents:
Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Old World strategies against New World competition in a globalising wine industry -- The secrets of a good winery: core competences -- Network governance in marketing channels -- How wine sector SMEs approach strategic questions -- Risk management of the agricultural income: the inter-Rhoˆne reserve Jean-Laurent Viviani Avignon University, Avignon, France -- Wine and globalisation: changes in the international market structure and the position of Italy -- The nature of the demand for alcohol: understanding elasticity.
Abstract:
This ebook comprises a number of papers on economics and management initially presented at the first international interdisciplinary conference 'Wine in the World: History, Management and Trade'. The papers reflect a renewed academic interest in winemaking, one of the most dynamic and rapidly developing agricultural sectors. The collection also considers the new competitive environment in the wine industry created by globalization.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
Click to View