Bending Opinion -- Contents -- Introduction -- part I Fundamentals of Rhetoric -- 1 Deliberation, Free Speech and the Marketplace of Ideas -- 2 Rhetoric, Classicism and Democracy: The Conveyance of Moral and Political Values in Late Antique Rhetorical Education -- 3 Melody and Rhythm in Ancient Political Discourse On How Emotions Induce Persuasion -- 4 Generalizing Stasis Theory for Everyday Use -- 5 Rhetoric and Argumentation -- part ii The Rhetoricof Verbal Presentation -- 6 Generalizing about the Persuasive Effects of Message Variations: The Case of Gain-Framed and Loss-Framed Appeals -- 7 The Contribution of Praeteritio to Arguers' Strategic Maneuvering in the Argumentation Stage of a Discussion -- 8 Limits and Effects of Reductio ad Absurdum Argumentation -- 9 Professionalizing Speech Production Changes in 15 Years of Ministerial Speeches -- 10 The Correlation between Style and Argument in Newspaper Columns -- part iii Rhetoric and the Media -- 11 If This Goes On …: The Rhetorical Construction of Future Problems -- 12 Exploring Everyday Ethos: Ethos Techniques in Online Discussions about Extraordinary Experiences -- 13 The Popular Virgin and the Wolf in Sheep's Clothing: A Case Study of the Imaging of Victims and Offenders -- 14 "Conceptual and Fanciful" or "A Depiction of Reality": Exploiting Visual Modality to Claim EnvironmentalEthos in UK Advertizements for Automotive and Energy Companies (2007-2008) -- part iv Rhetoric and Politics -- 15 Rhetoric and the (Re)Constitution of Collective Identity: The Example of Poland -- 16 Symbolic Power: Political Rhetoric in a State of Exception -- 17 Do New Parties Bring Personalization, a Narrow Issue Agenda and Populist Rhetoric? Evidence from Dutch Election Campaign Coverage from 1998 to 2006 -- 18 Parliamentary Debate and Political Culture: The Dutch Case -- part v The Rhetoric of Topoi.

19 Talking about Sustainability: Responses to Frames in Persuasive Messages about Sustainable Agriculture and Food -- 20 Responding to Expert Arguments Emerging Lay Topoi in Focus Group Interviews on GM Crops -- 21 Speaking of Terror: Challenging Norms of Rhetorical Citizenship in Danish Public Discourse -- 22 Strategic Maneuvering with Linguistic Arguments in the Justification of Judicial Decisions -- Contributors -- Index.