Front cover -- Analyzing social media networks with NodeXL -- Copyright page -- Contents -- Preface -- Acknowledgments -- About the Authors -- Contributors -- PART I: GETTING STARTED WITH ANALYZING SOCIAL MEDIA NETWORKS -- Chapter 1. Introduction to Social Media and Social Networks -- 1.1 INTRODUCTION -- 1.2 A HISTORICAL PERSPECTIVE -- 1.3 THE RISE OF SOCIAL MEDIA AS CONSUMER APPLICATIONS -- 1.4 INDIVIDUAL CONTRIBUTIONS GENERATE PUBLIC WEALTH -- 1.5 WHO SHOULD READ THIS BOOK -- 1.6 APPLYING SOCIAL MEDIA TO NATIONAL PRIORITIES -- 1.7 WORLDWIDE EFFORTS -- 1.8 PRACTITIONER'S SUMMARY -- 1.9 RESEARCHER'S AGENDA -- Chapter 2. Social Media: New Technologies of Collaboration -- 2.1 INTRODUCTION -- 2.2 SOCIAL MEDIA DEFINED -- 2.3 SOCIAL MEDIA DESIGN FRAMEWORK -- 2.4 SOCIAL MEDIA EXAMPLES -- 2.5 PRACTITIONER'S SUMMARY -- 2.6 RESEARCHER'S AGENDA -- Chapter 3. Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections -- 3.1 INTRODUCTION -- 3.2 THE NETWORK PERSPECTIVE -- 3.3 TYPES OF NETWORKS -- 3.4 THE NETWORK ANALYSIS RESEARCH AND PRACTITIONER LANDSCAPE -- 3.5 NETWORK ANALYSIS METRICS -- 3.6 SOCIAL NETWORKS IN THE ERA OF ABUNDANT COMPUTATION -- 3.7 THE ERA OF ABUNDANT SOCIAL NETWORKS: FROM THE DESKTOP TO YOUR POCKET -- 3.8 TOOLS FOR NETWORK ANALYSIS -- 3.9 NODE-LINK DIAGRAMS: VISUALLY MAPPING SOCIAL NETWORKS -- 3.10 COMMON NETWORK ANALYSIS QUESTIONS APPLIED TO SOCIAL MEDIA -- 3.11 PRACTITIONER'S SUMMARY -- 3.12 RESEARCHER'S AGENDA -- PART II: NODEXL TUTORIAL: LEARNING BY DOING -- Chapter 4. Getting Started with NodeXL, Layout, Visual Design, and Labeling -- 4.1 INTRODUCTION -- 4.2 DOWNLOADING AND INSTALLING NODEXL -- 4.3 GETTING STARTED WITH NODEXL -- 4.4 LAYOUT: ARRANGING VERTICES IN THE GRAPH PANE -- 4.5 VISUAL DESIGN: MAKING NETWORK DISPLAYS MEANINGFUL -- 4.6 LABELING: ADDING TEXT LABELS TO VERTICES AND EDGES.

4.7 PRACTITIONER'S SUMMARY -- 4.8 RESEARCHER'S AGENDA -- Chapter 5. Calculating and Visualizing Network Metrics -- 5.1 INTRODUCTION -- 5.2 KITE NETWORK EXAMPLE -- 5.3 COMPUTING GRAPH METRICS -- 5.4 LES MISÉRABLES CO-APPEARANCE NETWORK -- 5.5 PRACTITIONER'S SUMMARY -- 5.6 RESEARCHER'S AGENDA -- Chapter 6. Preparing Data and Filtering -- 6.1 INTRODUCTION -- 6.2 SERIOUS EATS NETWORK EXAMPLE -- 6.3 FILTERING TO REDUCE CLUTTER AND REVEAL IMPORTANT FEATURES -- 6.4 PUTTING IT ALL TOGETHER -- 6.5 PRACTITIONER'S SUMMARY -- 6.6 RESEARCHER'S AGENDA -- Chapter 7. Clustering and Grouping -- 7.1 INTRODUCTION -- 7.2 THE 2007 SENATE VOTING ANALYSIS -- 7.3 LES MISÉRABLES CHARACTER CLUSTERS -- 7.4 FEDERAL COMMUNICATIONS COMMISSION (FCC) LOBBYING COALITION NETWORK -- 7.5 PRACTITIONER'S SUMMARY -- 7.6 RESEARCHER'S AGENDA -- PART III: SOCIAL MEDIA NETWORK ANALYSIS CASE STUDIES -- Chapter 8. Email: The Lifeblood of Modern Communication -- 8.1 INTRODUCTION -- 8.2 HISTORY AND DEFINITION OF EMAIL -- 8.3 EMAIL NETWORKS -- 8.4 WHAT QUESTIONS CAN BE ANSWERED BY ANALYZING EMAIL NETWORKS? -- 8.5 WORKING WITH EMAIL DATA -- 8.6 CLEANING EMAIL DATA IN NODEXL -- 8.7 ANALYZING PERSONAL EMAIL NETWORKS -- 8.8 CREATING A LIVING ORG-CHART WITH AN ORGANIZATIONAL EMAIL NETWORK -- 8.9 HISTORICAL AND LEGAL ANALYSIS OF ENRON EMAIL -- 8.10 PRACTITIONER'S SUMMARY -- 8.11 RESEARCHER'S AGENDA -- Chapter 9. Thread Networks: Mapping Message Boards and Email Lists -- 9.1 INTRODUCTION -- 9.2 HISTORY AND DEFINITION OF THREADED CONVERSATION -- 9.3 WHAT QUESTIONS CAN BE ASKED -- 9.4 THREADED CONVERSATION NETWORKS -- 9.5 ANALYZING A TECHNICAL SUPPORT EMAIL LIST: CCS-D -- 9.6 FINDING A NEW COMMUNITY ADMINISTRATOR FOR THE ABC-D EMAIL LIST -- 9.7 UNDERSTANDING GROUPS AT RAVELRY -- 9.8 PRACTITIONER'S SUMMARY -- 9.9 RESEARCHER'S AGENDA.

Chapter 10. Twitter: Conversation, Entertainment, and Information, All in One Network! -- 10.1 INTRODUCTION -- 10.2 THE NUTS AND BOLTS OF TWITTER -- 10.3 NETWORKS IN TWITTER -- 10.4 ACQUIRING DATA -- 10.5 DISCOVERY WITH TWITTER -- 10.6 PRACTITIONER'S SUMMARY -- 10.7 RESEARCHER'S AGENDA -- Chapter 11. Visualizing and Interpreting Facebook Networks -- 11.1 INTRODUCTION TO FACEBOOK: THE WORLD'S SOCIAL GRAPH -- 11.2 THE HISTORY OF FACEBOOK -- 11.3 WHY MAP A FACEBOOK NETWORK? -- 11.4 WHAT KIND OF NETWORK IS A FACEBOOK FRIENDSHIP NETWORK? -- 11.5 GETTING YOUR DATA INTO NODEXL -- 11.6 CREATING A BASIC FACEBOOK VISUALIZATION -- 11.7 ORDERED AND NONORDERED DATA AND ATTRIBUTES -- 11.8 FRIEND WHEEL TO PINWHEEL: A FACEBOOK VISUALIZATION THE NODEXL WAY -- 11.9 PRACTITIONER'S SUMMARY -- 11.10 RESEARCHER'S AGENDA -- Chapter 12. WWW Hyperlink Networks -- 12.1 INTRODUCTION -- 12.2 HYPERLINK NETWORKS -- 12.3 THE VOSON DATA PROVIDER -- 12.4 EXAMPLE 1: WHO LINKS TO MY ORGANIZATION'S WEB SITE? -- 12.5 EXAMPLE 2: WHAT IS THE HYPERLINK NETWORK OF THIS FIELD/INDUSTRY/SECTOR? -- 12.6 BLOGS, TEMPORAL CHANGES, AND NETWORK FLOW -- 12.7 PRACTITIONER'S SUMMARY -- 12.8 RESEARCHER'S AGENDA -- Chapter 13. Flickr: Linking People, Photos, and Tags -- 13.1 INTRODUCTION -- 13.2 FLICKR SOCIAL MEDIA -- 13.3 FLICKR NETWORKS -- 13.4 WHAT QUESTIONS CAN BE ANSWERED BY ANALYZING FLICKR NETWORKS? -- 13.5 IMPORTING FLICKR DATA INTO NODEXL -- 13.6 WORKING WITH THE FLICKR DATA -- 13.7 ANALYZING FLICKR NETWORKS WITH NODEXL -- 13.8 PRACTITIONER'S SUMMARY -- 13.9 RESEARCHER'S AGENDA -- Chapter 14. YouTube: Contrasting Patterns of Content, Interaction, and Prominence -- 14.1 INTRODUCTION -- 14.2 WHAT IS YOUTUBE? -- 14.3 YOUTUBE'S STRUCTURE -- 14.4 NETWORKS IN YOUTUBE -- 14.5 HUBS, GROUPS, AND LAYERS: WHAT QUESTIONS CAN SOCIAL NETWORK ANALYSIS OF YOUTUBE ANSWER?.

14.6 IMPORTING YOUTUBE DATA INTO NODEXL -- 14.7 PREPARING YOUTUBE NETWORK DATA -- 14.8 ANALYZING YOUTUBE NETWORKS -- 14.9 PRACTITIONER'S SUMMARY -- 14.10 RESEARCHER'S AGENDA -- Chapter 15. Wiki Networks: Connections of Creativity and Collaboration -- 15.1 INTRODUCTION -- 15.2 KEY FEATURES OF WIKI SYSTEMS -- 15.3 WIKI NETWORKS FROM EDIT ACTIVITY -- 15.4 IDENTIFYING DIFFERENT TYPES OF EDITORS WITHIN A WIKI PROJECT -- 15.5 NODEXL VISUALIZATION STRATEGIES FOR REVEALING DISTINCT USER TYPES -- 15.6 IDENTIFYING HIGH-QUALITY CONTRIBUTORS IN ARTICLE TALK PAGES -- 15.7 NAVIGATING LOSTPEDIA: USING NODEXL TO REVEAL THE LARGE-SCALE COLLABORATIVE STRUCTURE OF WIKI SYSTEMS -- 15.8 DATA COLLECTION FROM WIKI SYSTEMS -- 15.9 PRACTITIONER'S SUMMARY -- 15.10 RESEARCHER'S AGENDA -- Appendix: NodeXL for Programmers -- A.1 IMPORTING CUSTOM GRAPH DATA -- A.2 CUSTOM GRAPHING APPLICATIONS -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z.