Corporate reputation, the brand & the bottom line powerful proven communication strategies for maximizing value
Title:
Corporate reputation, the brand & the bottom line powerful proven communication strategies for maximizing value
Author:
Haywood, Roger, 1939-
ISBN:
9780749444082
9781423728474
Personal Author:
Edition:
3rd ed.
Publication Information:
London ; Sterling, VA : Kogan Page, c2005.
Physical Description:
1 online resource (xvi, 320 p.)
General Note:
"The Chartered Institute of Marketing."
Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.
Includes index.
Genre:
Added Author:
Added Corporate Author:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=137379