The Entrepreneur: Twenty-Five Golden Rules For The Global Business Manager -- Contents -- Preface -- Introduction -- 1: Find a vacuum and fill it -- 2: Do your homework -- 3: You won't be committed if you're not having fun -- 4: Work hard, play hard -- 5: Work with other people's brains -- 6: Set goals (but go easy on the "vision" thing) -- 7: Trust your intuition -- 8: Reach for the sky (at least once) -- 9: Learn to sell -- 10: Become a leader -- 11: Recognize a failure and move on -- 12: Make the most of lucky breaks -- 13: Embrace change as a way of life -- 14: Develop your contacts -- 15: Use your time wisely -- 16: Measure for measure -- 17: Don't put up with mediocrity -- 18: Chase quality, not dollars -- 19: Act quickly in a crisis -- 20: After a fall, get back in the saddle quickly -- 21: Fight the good fight (especially those that you can win): Pizza Wars - Act I -- 22: People build brands, brands do not build people: Pizza Wars - Act II -- 23: Be prepared for anything: the September 11 rule -- 24: Reinvent yourself: onwards and upwards -- 25: Be content -- Chronology -- Bibliography -- Index.