Marketing and PR : Getting Customers and Keeping Them...without Breaking the Bank.
Title:
Marketing and PR : Getting Customers and Keeping Them...without Breaking the Bank.
Author:
Wilde, Nick.
ISBN:
9781408101773
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (209 pages)
Series:
Business on a Shoestring
Contents:
TITLEPAGE -- COPYRIGHT -- CONTENTS -- PREFACE -- ACKNOWLEDGEMENTS -- 1. WHAT'S SO DIFFERENT ABOUT SMALL BUSINESS? -- 2. FIRST STEPS IN THE PLANNING PROCESS -- 3. FINDING OUT ABOUT CUSTOMERS -- 4. THE BEGINNINGS OF STRATEGY -- 5. KEEPING CUSTOMERS -- 6. GETTING NEW CUSTOMERS -- 7. KEEPING IT GOING -- INDEX.
Abstract:
Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won't benefit. Packed with ideas that really work and step-by-step advice, this book will help you get the most from your business.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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Electronic Access:
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