Front Cover -- Preliminary Pages -- Contents -- Preface to the English Edition: Theodore Gordon -- Acknowledgements -- Introduction -- Chapter 1: What is Technology? -- A. The Evaluation of Technology -- B. A Fresh Understanding of Technology - To Understand Another Paradigm of Technology - Soft Technology -- 1. Many Hard Technologies Derived from Natural Science-based Knowledge are Softening and Becoming 'Soft' Technology -- 2. The Process of Transferring Hard Technologies: Commercialization and Industrialization are 'Process Technologies' -- 3. Various Commercial Technologies are the Direct Driving Forces of Socio-economic Development -- 4. There is Technology in the Innovation Process of Social Activity - Social Technology -- 5. The Innovation Process of Cultural and Artistic Activities is a Technology - Cultural Technology -- 6. Social Progress Requires the Integration of Technology and Art - Artistic Technology -- 7. The Diagnostic and Therapeutic Technology of Chinese Medicine: Another Type of Soft Technology - A Technology Derived from the Knowledge of Chinese Medicine and a Special Problem-Solving Approach -- 8. Technology Focused on the Human Mind and Relationship between Mind/Body - Psychogenic Technology and Psychosomatic Technology -- Conclusion - The Need to Renew the Notion of Technology -- C. What is Soft Technology? -- 1. Knowledge, Technology and Soft Technology -- 2. What is Soft Technology? -- 3. The Characteristics of Soft Technology -- D. The Classifications of Soft Technology -- 1. Classification According to Sources of Knowledge -- 2. Classification Depends on Operational Field -- 3. Classification Depends on Operational Resources -- E. Why Soft Technology Now? -- 1. Soft Technology Opens Up a New Discipline, a New Field of Research, Where the Value Creation Process is a Completely Different Paradigm.

2. The Characteristics of Soft Technology are Suited for Coping with the Challenges in the Twenty-first Century -- 3. Grasping the Orientation of Technological Progress and Direction of Innovation - To Adhere to a Correct Soft-Tech Operation and Soft Environmental Design -- 4. To Identify 'Non-Technological Factors', Unveiling the 'Black Boxes' of Total Factor Productivity -- 5. Revealing the Essence of Creating Value for Intellectual Capital -- F. Soft-Tech Trends and Challenges for the Future -- 1. Soft Technology is Transforming Hard Technology -- 2. More and More Soft Technologies are Creating New Industries -- 3. The Rapid Rise of New Soft Technology Fields -- 4. Increasing Soft Technology to Become High Technology -- 5. Intellectual Property of Soft Technology -- 6. Challenges for Soft-Tech Development -- Chapter 2: Historical Antecedents of Soft Technology -- A. The History of Commercial Technology: A Brief Analysis -- 1. Currency Technology -- 2. Accounting Technology -- 3. Patent Technology -- 4. Advertising Technology - Technology of Propagandizing and Inducement -- 5. Insurance System -- 6. Management Technology -- 7. Stock Technology and Securities Technology -- 8. Merger and Purchasing Technology -- 9. Venture Capital Technology -- 10. Logistics Technology -- 11. Supply Chain Technology -- 12. Incubator Technology -- 13. Tactics Technology -- 14. Business Model and Management Pattern -- B. A Retrospective of Social Technology Development -- 1. Research about Relevant Social Problems in Industrial Countries -- 2. Innovation in Social Sciences and Social Technologies is Extremely Urgent -- 3. Distinguishing Social Science from Social Technology -- 4. Social Technology and Its Value -- 5. Social Resources -- 6. The Mechanism of Research Institutes -- 7. Virtual Technology and Organizational Innovation -- 8. Public Relations Technology.

C. Soft Technology and Thrice Industrial Revolutions -- D. Soft Science, Soft Series of Science & Technology (SSST) and Soft Technology -- 1. Research Course of Soft Science -- 2. Soft Series of Science & Technology and Soft Science -- 3. From Soft Series of Science & Technology to Soft Technology -- Chapter 3: Soft Technology and Technological Competitiveness -- A. Knowledge and Technology are Merely Potential Sources of Competitiveness -- B. Where does Technological Competitiveness Come From? -- 1. Strong R&D Capacity is the Source for Creating Competitiveness -- 2. Soft Technology is the Tool for Creating Competitiveness -- 3. Hard Environments and Soft Environments are the Basic Conditions for Competitiveness - Beyond Technology: Institutions, Culture and Values -- 4. Exceeding the Power of Institutions - Cultural Innovation -- 5. The Three Key Factors of Competitiveness -- C. Comprehensive Competitiveness and Soft Power -- 1. How to Study Soft Power -- 2. From National Soft Power to Corporate Soft Power -- 3. Future 500: The Successful Case of Assisting Enterprises to Upgrade their Soft Power -- D. The Essence of the Gap Between Developed and Developing Countries -- 1. Keeping a Clear Head and Pinpointing of Their Own Strength and Weakness -- 2. To Actualize 'Leap Frog' Development and Boost Institutional Innovation -- 3. The Serious Shortage of Soft-Tech Experts is the Core of This Gap Regardless of the National Level, Industrial Level or Enterprise Level -- Chapter 4: Soft Technology and Innovation -- A. The Functions of Soft Technology -- 1. Soft Technology Provides Innovation Ability of Hard Technology -- 2. Soft Technology is to Act as the Core Technology to Create Independent Industries - Providing Core Technology for Soft Industries -- 3. Soft Technology Provides Content and a Basis for Institutional Innovation.

B. Soft Technology and Innovative Space -- C. Soft Technology and Institutional Innovation -- 1. The Essence of Institutional Innovation -- 2. Making Soft-Tech Institutionalization and 'Mechanism-ization' Keep Pace with Technological Innovation as well as Socio-Economic Development - The Enlightenment from Thousands of Years of Technology History and Hundreds of the History of Industrial Revolution -- 3. The Relative Rigidity of Institutions and the Difficulty of Institutional Innovation -- 4. Establishing an Institutional Audit and Evaluation System -- 5. The Limitations of Institutions -- 6. Technological Institutions -- D. Soft Technology and the Innovation System Framework -- 1. Innovation Approach and Technology Innovation System Framework -- 2. The Main Body of Innovative Activities and the System of Technological Innovation -- 3. The Advantages and Disadvantages of the Technological Innovation System in China -- E. Innovation and Corporate Competitiveness - Changing the Thinking Mode to Adjust to Corporate Strategy -- 1. Strategy Innovation - Opening Up and Adjusting the Business Divisions to Expand the Life Cycle of Enterprises -- 2. Strengthening the R&D for Soft Technology -- 3. Organizational Innovation -- 4. Talent Strategy -- 5. Product Strategy -- 6. Market Innovation -- 7. Changes in Corporate Culture and Values - Shaping 'Good' Enterprises of the Twenty-first Century -- Chapter 5: Soft Industries -- A. Economic Softening and Soft Industry -- 1. Economic Softening in the Twenty-first Century -- 2. The Softening of Primary Industries and the Agriculture Service Industry -- 3. Soft Industry -- 4. Soft Industries and So-called Creative Industries -- 5. The Characteristics of the Soft Industry -- B. Intellectual Service Industry -- 1. What is Service? -- 2. The Essence of Service and Service Innovation.

3. Service Economy and Intellectualization of Service Industry -- 4. The Intellectual Service Industry in the Narrow Sense -- C. Social Enterprise and Social Industry -- 1. More Attention is Being Given to Various Types of Social Industries -- 2. The Significance of Social Industry -- 3. The Social Market -- 4. The Characteristics of Social Capital and Social Industry -- 5. The Types of Social Industry -- 6. Education Industry -- D. Cultural Industries -- 1. Culture and Cultural Values -- 2. Understanding of Cultural Industry -- 3. The Classification of Cultural Industries -- 4. Culture Service Industry -- 5. A Reflection on the Commercialization of Culture and Arts -- E. Think about the Future Industrial Structure -- 1. About High Technology and High-Tech Industry -- 2. Subdividing Service Industry -- 3. About Life Industry -- Chapter 6: Soft Technology and the Fourth Generation of Technology Foresight -- A. The Evolution and Development of Technology Foresight -- 1. The Three Climaxes of Technology Foresight -- 2. From Technology Forecasting to Technology Foresight -- 3. The Theory of the Four Stages of Technology Foresight -- B. The Fourth Generation of Technology Foresight and Soft Technology -- 1. The Goals of Technology Foresight -- 2. Multiple Driving Forces of Technology and Technology Foresight -- 3. Soft Technology, Soft Environment and Technological Foresight -- 4. The Causal Analysis of the Failure of Technology Forecasting -- 5. Technology Foresight in Developing Countries -- Postscript: The Principles for Development in the Twenty-first Century - Harmony, Balance, and Coexistence -- About the Author -- Bibliography -- Back Cover.