Videostyle in presidential campaigns style and content of televised political advertising
Title:
Videostyle in presidential campaigns style and content of televised political advertising
Author:
Kaid, Lynda Lee.
ISBN:
9780313000683
Personal Author:
Publication Information:
Westport, Conn. : Praeger, c2001.
Physical Description:
1 online resource (xii, 226 p.) : ill.
Series:
Praeger series in political communication,
Praeger series in political communication.
Contents:
Series Foreword; Acknowledgments; Chapter 1 Presidential Campaign Advertising on Television; Chapter 2 Political Advertising Content and Effects; Chapter 3 Videostyle: Concept, Theory, and Method; Chapter 4 Advertising Content and Styles Across the Years; Chapter 5 Videostyle and Political Candidate Positioning; Chapter 6 Negative and Positive Videostyle; Chapter 7 Videostyle and Ethics in Televised Political Advertising; Chapter 8 The Mediation of Videostyle: How Television and Newspapers Cover Political Candidate Advertising; Chapter 9 Videostyle in International Perspective.
Genre:
Added Author:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=81893