Gurus on Marketing.
Title:
Gurus on Marketing.
Author:
Kermally, Sultan.
ISBN:
9781854185303
Personal Author:
Physical Description:
1 online resource (176 pages)
Contents:
Acknowledgements -- About the author -- Introduction -- ONE The fundamentals of marketing -- TWO Peter Drucker -- THREE Theodore Levitt -- FOUR Michael Porter -- FIVE Philip Kotler -- SIX Tom Peters -- SEVEN George Day -- EIGHT Jagdish Sheth -- NINE Thomas T. Nagle -- TEN Gurus and strategic analytical tools -- ELEVEN Further information -- Contents.
Abstract:
Information is presented to educate aspiring corporate executives and provide fundamental lessons on executing a successful marketing campaign.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Electronic Access:
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