Power Stories: The 8 Stories You Must Tell to Build an Epic Business -- Contents -- About the author -- Introduction -- Chapter 1: It's all about connection -- Once upon a time … -- Why is storytelling so powerful? -- The decline of storytelling -- It's the message not the medium -- Chapter 2: The entrepreneur's journey -- You are the hero in your story -- Identify your entrepreneur's journey -- Action: write it down -- Spark to flame to fire -- Chapter 3: Your passion story -- Why is your passion story so important? -- What is your passion story? -- Don't have passion for your business? -- Dig deep-it's there -- Making a difference -- Why you need to share your passion story -- Chapter 4: Your business story -- Your 10-second elevator pitch -- Your 30-second pitch -- Get to the point -- Lose the flowery language -- What message are you sending people? -- Your 'About' page -- Chapter 5: Your customer story -- Why is your customer story so useful? -- So how and where can you use these stories? -- Finding your customer stories -- Increasing the response rate from customers -- Review your data and extract customer stories -- Share your customer stories -- Good old-fashioned conversation -- Create a community for your customers -- Chapter 6: Your pitch story -- Intrigue, don't scare off -- How does your idea solve a problem? -- Demonstrating tenacity and passion -- Open innovating and story sharing -- More than one pitch story -- The 100 coffees rule -- Chapter 7: Your product story -- What should be in your product story? -- Your internal story: creating your product -- Your external story: selling your product (the four Bs) -- Online product descriptions -- Trade shows and in-store displays -- Chapter 8: Your leader's story -- Show people who you are -- Determine what's different about your organisation or business -- Inspire people to action.

Educate and inform -- Share simple messages -- Ensure you have another story -- Chapter 9: Your media story -- How to share your story with the media -- Smart ways to create stories -- Chapter 10: From storytelling to story sharing -- Make your story relate to others -- Determining your customers' needs -- So where do you start? -- Which social media platforms? -- Living in a public space -- Chapter 11: What's your story? -- What's your story? -- Stories for entrepreneurs -- Conclusion: So what's next? -- Acknowledgements.