Preface -- Introduction -- Part I Exploiting rights -- 1 The legal framework for design in a globalized economy -- 1.1 Creativity, law, and money -- 1.2 Intellectual property rights relevant to designers -- 1.3 International legal relations -- 2 Why successful designers don't need intellectual property rights -- 2.1 Shared space: A project -- 2.2 Places without protection -- 2.3 How to design without intellectual property rights -- 2.4 Learning from those without rights -- 2.5 Intellectual property rights vs. competitive environment -- 3 Principles for survival -- 3.1 Margin of assessment -- 3.2 What if your designs are copied? -- 3.3 What if you're accused of copying? -- 3.4 So what does it cost? -- 3.5 Arbitration and mediation -- 3.6 Legal expenses, insurance, and financing of legal proceedings -- Checklist for cease and desist letters -- 4 How the law applies to the different design fields -- 4.1 The design disciplines: distinct, yet overlapping -- 4.2 Communication design -- 4.3 Industrial and product design -- 4.4 Interior design -- 4.5 Fashion and textile design -- 5 Negotiating contracts -- 5.1 Your attitude, predisposition, and skills -- 5.2 Negotiation techniques in practice -- 5.3 Negotiating contracts: some real life examples -- 5.4 Typical negotiation situations and how you should handle them -- 5.5 Your positive potential for aggression -- 6 The value of intellectual property rights -- 6.1 When is the value of intellectual property rights assessed? -- 6.2 Intellectual property rights on the balance sheet -- 6.3 Using licensing contracts as a basis for value assessment -- 6.4 Assessing the value of intellectual property rights in partnership agreements -- 6.5 Trademark protection through a demerger -- 6.6 Licensing agreements and insolvency.

6.7 Trademark licenses and abstract licenses -- 6.8 Using intellectual property rights and licenses as collateral -- Part II Creating rights -- 7 Design and product-affiliated rights - copyright and design rights -- 7.1 What you need to know about designs and products -- 7.2 Copyright -- 7.3 Design patent -- 7.4 Registered and unregistered design rights (EU only) -- 7.5 Design and product-affiliated rights worldwide Checklist for design and product-affiliated rights -- 8 Brand-affiliated rights - protecting trademarks and trade names -- 8.1 Trade names: so what's in a name? -- 8.2 The trademark -- 8.3 Brand-affiliated rights worldwide -- Checklist for brand-affiliated rights -- 9 Activity-related rights - provisions in competition law -- 9.1 Trade secrets: protecting yourselfwhen pitching and presenting -- 9.2 Palming off: the trademark's tough little sister -- 9.3 Cybersquatting: the rules of the game in conflicts over domain names -- 9.4 Misuse of patent and copyright as an issue of antitrust laws -- 9.5 Laws against unfair competition worldwide -- 10 Technical rights for designers - patents and utility models -- 10.1 Patents -- 10.2 Utility model -- 10.3 Patents worldwide -- Part III Wording contracts -- 11 The search for the ideal contract -- 11.1 The contract as concept -- 11.2 Law and Economics -- 11.3 Sample contracts -- 11.4 Customization of the legal consequences -- Checklist for presentations -- 12 Defining your services in contracts -- 12.1 The range of services -- 12.2 Development of the design -- 12.3 Granting of usage rights -- 12.4 Client consultation -- 12.5 Mediation activities -- 12.6 Reimbursement of expenses -- 13 Calculating your fees -- 13.1 The range of fee-based services -- 13.2 The design fee -- 13.3 The usage fee -- 13.4 The consultation fee.

13.5 Your commission for mediation services -- 13.6 Reimbursement of expenses -- 13.7 The special case pitch fee -- 14 Terms and conditions at your service -- 14.1 What are "Terms and conditions"? -- 14.2 Terms and conditions for contracts of sale -- 14.3 The design contract -- 15 Liability and claims -- 15.1 Avoiding liability - an example -- 15.2 Contractual obligations -- 15.3 Liability for design -- 15.4 Typical liability risks for designers -- 16 International business transactions -- 16.1 The basics -- 16.2 Defining the international jurisdiction and applicable law in your contract -- 16.3 Is arbitration the solution? -- 17 Anatomy of a design contract -- 17.1 Purpose -- 17.2 License -- 17.3 Term -- 17.4 Compensation -- 17.5 Record inspection and audit -- 17.6 Warranties, acknowledgements and obligations -- 17.7 Samples -- 17.8 Copyright -- 17.9 Termination -- 17.10 Post-Termination rights -- 17.11 Infringements -- 17.12 Indemnity -- 17.13 Notices -- 17.14 Jurisdictions and disputes -- 17.15 Agreement binding on successors -- 17.16 Assignability -- 17.17 Waiver -- 17.18 Severability -- 17.19 Integration -- 18 The future of intellectual property rights -- 18.1 An internationally harmonized legal system -- 18.2 A uniform IP right for all forms of intellectual property -- 18.3 Protecting solely against commercial usage -- 18.4 Employment of modern information technologies -- Interviews -- Introduction Interviewer -- Anja Engelke -- Alexandra Fischer-Roehler, Johanna Kühl -- Karsten Henze -- Fons Hickmann -- Arik Levy -- Eckart Maise -- Justus Oehler -- Sabine Zentek -- Appendix -- Acknowledgments -- Authors' biographies -- International Survey -- Argentina -- Australia -- Brazil -- Canada -- China -- Denmark EU -- France EU -- Germany EU -- Great Britain EU -- India -- Israel -- Italy EU -- Japan -- Kenya -- Korea -- Latvia EU.

Russia -- South Africa -- Spain EU -- Sweden EU -- Switzerland -- Turkey -- USA -- Glossary of Legal Terms -- Addresses -- Literature -- Index.