Book Cover -- Title -- Contents -- Foreword -- Introduction -- Introduction -- Machiavelli through the ages: 500 years on -- Machiavelli's contemporaries -- Machiavelli, master of liberty -- Marketing -- Contra postmodernism: Machiavelli on limits to the malleability of consciousness -- Niccol Machiavelli as relationship marketing guru -- Machiavellian communication: the role of spin doctors and image makers in early and late twentieth-century British politics -- Management -- Renaissance realpolitik for modern management -- From the dark to the light: ranges of the real skills of management -- Corporate governance: real power, Cecil King and Machiavelli -- Political management -- Machiavelli, politics and modern language use in modern management -- Are Machiavellian tactics still appropriate or defensible in politics? -- Nicco and Charlie: a story of two political servants and of political management -- Machiavellian management thought in modern times -- Machiavelli and Powell: maximizing prophets -- Butchers, bunglers and Machiavelli: Italian political philosophy and the First World War -- Machiavelli and human nature -- End piece -- The myth and reality of telling the truth: the legacy of Niccol Machiavelli -- Selected bibliography -- Biographies of contributors -- Index.