Idea Stormers: How to Lead and Inspire CREATIVE BREAKTHROUGHS -- Contents -- Preface -- Introduction: Idea Engines -- the facilitating leader -- the innovation imperative -- leveraging organizational creativity -- about idea stormers -- 1 A Map of the Creative Mind: Embracing Seven Creative Thinking Mind-Sets -- the seven creative mind-sets -- Curiosity -- Openness -- Embracing Ambiguity -- Finding and Transferring Principles -- Searching for Integrity -- Knowingness -- World Creating -- training your creative mind -- a meta-creative mind-set -- 2 Beyond Brainstorming: Understanding Individual and Group Ideation Techniques -- brainwalking: in search of better brainstorms -- random versus focused: two main categories of ideation techniques -- four ways to classify focused ideation techniques -- Questioning Techniques -- Metaphorical Techniques -- Visuals -- Wishing, Fantasy, and Day-in-the-Life -- 3 Your Ideation Tool Kit: The Seven All-Time Greatest Ideation Techniques -- questioning assumptions -- opportunity redefinition -- wishing -- triggered brainwalking -- semantic intuition -- picture prompts -- worst idea -- 4 Innovation Overview: Strategies and Tools of a Successful Innovation Process -- looking for disruptive innovations? -- idea fishing: the how, where, and what of innovation idea gathering and creation -- #1 Consumer Insights -- #2 Supplier Outreach and Consulting -- #3 Employee Outreach -- #4 Inventive Crowdsourcing -- #5 Internal Research and the Innovation Audit -- #6 Internal "Joint Ventures" -- #7 Licensing -- #8 Company Acquisitions Thought Experiments -- #9 Product Acquisitions -- #10 R&D Cross-Pollination -- #11 Global Product Scans and Trend Identification -- #12 Customer and Trade Outreach -- #13 Trade Shows and Events -- #14 Category Analogues and Cross-Category Products -- #15 New Business Models and Channels.

#16 Brand Extensions and Equity Migrations -- The Attitudes of Successful Innovation -- creating opportunity areas platforms -- iterative insight mining -- 5 Real-World Challenges: Applying Ideation Techniques and Innovation Processes -- challenge: product positioning -- challenge: advertising and promotion -- challenge: new products and extending the brand -- challenge: naming -- challenge: culture change -- challenge: sales forecasting -- challenge: growth strategizing -- challenge: group ideating without a group -- 6 Idea Meets World: Navigating the Road from Good Idea to Successful Innovation -- turning ideas into concepts: the billboard technique -- the importance of insight -- practical magic: three tricks of the successful innovator's trade -- Involve Everyone Early and Often -- Know There's an Answer: Be Optimistic -- Attend to the Details -- 7 Thinking Like a Facilitating Leader I: The Who, Where, and How of Planning and Leading Group Ideation Sessions -- the who of ideation -- the where of ideation -- more practical magic: seven tips for successful ideation facilitation -- Tip #1: You Are There to Facilitate, Not to Scribe -- Tip #2: Repeat the Idea -- Tip #3: Don't Be Afraid to Bring Yourself -- Tip #4: Contribute Your Own Ideas -- Tip #5: Name the Idea -- Tip #6: Facilitate Deeper Than Broader -- Tip #7: Lose the "I" -- 8 Thinking Like a Facilitating Leader II: New Product Ideation Session Design -- choosing techniques and drafting a schedule for the session -- new writing instruments: a day-and-a-half product ideation session -- Day 1 -- Day 2 -- 9 Thinking Like a Facilitating Leader III: Five Strategies for Inventing Ideation and Innovation Processes -- matching like-to-like stimuli -- going to extremes -- working with the 5 Ws -- combining techniques -- creating a success footprint -- Conclusion -- Notes -- Acknowledgments.

About the Author -- Index.