Cover -- Title Page -- Copyright -- Contents -- Introduction -- Chapter 1: Preliminary Considerations -- Why You Might Be Here -- Competition -- Quality vs. Time to Market -- Legacy System Integration -- Mobile Web vs. Mobile App -- Cost of Development -- Hardware -- Software -- Licenses and Developer Accounts -- Documentation and APIs -- The Bottom Line -- Importance of Mobile Strategies in the Business World -- Why Is Mobile Development Difficult? -- Mobile Development Today -- Mobile Myths -- Third-Party Frameworks -- Appcelerator Titanium Mobile Framework -- Nitobi PhoneGap -- MonoDroid and MonoTouch -- Summary -- Chapter 2: Diving into Mobile: App or Website? -- Mobile Web Presence -- Mobile Content -- Mobile Browsers -- Mobile Applications -- You're a Mobile App If . . . -- When to Create an App -- Benefits of a Mobile App -- Marketing -- Quick Response Codes -- The Advertising You Get from the App Market -- Third-Party Markets -- Your App as a Mobile Web App -- Summary -- Chapter 3: Creating Consumable Web Services for Mobile Devices -- What Is a Web Service? -- Examples of Web Services -- Advantages of Web Services -- Web Services Languages (Formats) -- eXtensible Markup Language (XML) -- JavaScript Object Notation (JSON) -- Transferring Nontextual Data -- Creating an Example Web Service -- Using the Microsoft Stack -- Using the Linux Apache MySQL PHP (LAMP) Stack -- Debugging Web Services -- Tools -- Advanced Web Service Techniques -- Summary -- Chapter 4: Mobile User Interface Design -- Effective Use of Screen Real Estate -- Embrace Minimalism -- Use a Visual Hierarchy -- Stay Focused -- Understanding Mobile Application Users -- Proximity -- Closure -- Continuity -- Figure and Ground -- Similarity -- The Social Aspect of Mobile -- Usability -- Accessibility.

Understanding Mobile Information Design -- Information Display -- Design Patterns -- Content Structure and Usage -- Understanding Mobile Platforms -- Android -- iOS -- BlackBerry OS -- Windows Phone 7 -- Mobile Web Browsers -- Using the Tools of Mobile Interface Design -- User Acceptance Testing -- Information Design Tools -- Summary -- Chapter 5: Mobile Websites -- Choosing a Mobile Web Option -- Why Do People Use Your Website on Mobile Devices? -- What Can Your Current Website Accommodate? -- How Much Do You Want to Provide for Mobile Users? -- Adaptive Mobile Websites -- Get Your Queries in Place -- Add Mobile Styles -- Dedicated Mobile Websites -- Mobile Web Apps with HTML5 -- What Exactly Is HTML5? -- And What Exactly Is a Mobile Web App? -- How Do You Use HTML5 in a Mobile Web App? -- Make Your Mobile Web App Even More Native -- Summary -- Chapter 6: Getting Started with Android -- Why Target Android? -- Who Supports Android? -- Android as Competition to Itself -- Multiple Markets and Market Locks -- Getting the Tools You Need -- Downloading and Installing JDK -- Downloading and Installing Eclipse -- Downloading and Installing the Android SDK -- Downloading and Configuring the Eclipse ADT Plug-in -- Installing Additional SDK Components -- Development -- Connecting to the Google Play -- Getting an Android Developer Account -- Signing Your Application -- Android Development Practices -- Android Fundamentals -- Fragments as UI Elements -- Ask for Permission -- Mind the Back Stack -- Building the Derby App in Android -- Common Interactions -- Offline Storage -- Web Service -- GPS -- Accelerometer -- Summary -- Chapter 7: Getting Started with iOS -- The iPhone Craze -- Apple in Its Beauty -- Apple Devices -- Getting the Tools You Need -- Hardware -- xCode and the iOS SDK -- The iOS Human Interface Guideline -- iOS Project.

Anatomy of an iOS App -- Getting to Know the xCode IDE -- Debugging iOS Apps -- The iOS Simulator -- Debugging Code -- Instruments -- Objective-C Basics -- Classes -- Control Structures -- Try Catch -- Hello World App -- Creating the Project -- Creating the User Interface -- Building the Derby App in iOS -- User Interface -- Team Roster -- Details -- Leagues and Team Names -- Other Useful iOS Things -- Offline Storage -- GPS -- Summary -- Chapter 8: Getting Started with Windows Phone 7 -- New Kid on the Block -- Metro -- Application Bar -- Tiles -- Tombstoning -- Getting the Tools You Need -- Hardware -- Visual Studio and Windows Phone SDK -- Windows Phone 7 Project -- Silverlight vs. Windows Phone 7 -- Anatomy of a Windows Phone 7 App -- The Windows Phone 7 Emulator -- Building the Derby App in Windows Phone 7 -- Creating the Project -- User Interface -- Derby Names -- Leagues -- Distribution -- Other Useful Windows Phone Things -- Offline Storage -- Notifications -- GPS -- Accelerometer -- Web Services -- Summary -- Chapter 9: Getting Started with BlackBerry -- The BlackBerry Craze -- BlackBerry Devices -- BlackBerry Playbook -- Getting the Tools You Need -- BlackBerry Developer Program -- Code Signing Keys -- BlackBerry Java Development Environment -- Implementing the Derby App with BlackBerry for Java -- BlackBerry Eclipse Specifics -- BlackBerry Development with WebWorks -- Other Useful BlackBerry Things -- Offline Storage -- Location Services -- BlackBerry Distribution -- Summary -- Chapter 10: Getting Started with Appcelerator Titanium -- Why Use Titanium? -- Who Is Using Titanium? -- NBC -- GetGlue -- Getting the Tools You Need -- Installing Titanium Studio -- Downloading the Kitchen Sink -- Development -- Connecting Titanium to the Markets -- Versioning Your App -- Building the Derby App in Titanium.

Common UI Patterns -- Offline Storage -- Web Service -- GPS -- Accelerometer -- Summary -- Chapter 11: Getting Started with PhoneGap -- History of PhoneGap -- Why Use PhoneGap? -- Who Is Using PhoneGap? -- METAR Reader -- Logitech Squeezebox Controller -- Wikipedia -- Differences between PhoneGap and HTML5 -- Getting the Tools You Need -- Installing PhoneGap for iOS -- Installing PhoneGap for Android -- Installing PhoneGap for Windows Phone 7 -- PhoneGap Tools and IDE -- PhoneGap Project -- Anatomy of a PhoneGap Application -- Creating User Interfaces -- Debugging -- Useful JavaScript Libraries -- Building the Derby App in PhoneGap -- Other Useful Phone Gap Things -- Pickers -- Offline Storage -- GPS -- Accelerometer -- Connecting PhoneGap to the Markets -- Summary -- Chapter 12: Getting Started with MonoTouch and Mono for Android -- The Mono Framework -- MonoTouch -- Mono for Android -- Assemblies -- Why MonoTouch/Mono for Android? -- Downsides -- Xamarin Mobile -- Getting the Tools You Need -- Mono Framework -- MonoTouch -- Mono for Android -- Getting to Know MonoDevelop -- Debugging -- MonoTouch Specifics -- Mono for Android Specifics -- Mono Projects -- Anatomy of a MonoTouch App -- Anatomy of a Mono for Android App -- Building the Derby App with Mono -- MonoTouch -- Mono for Android -- Other Useful MonoTouch/Mono Features -- Local Storage -- GPS -- Summary -- Index -- Advertisement -- EULA.