HEALTH RISK COMMUNICATION -- HEALTH RISK COMMUNICATION -- Library of Congress Cataloging-in-Publication Data -- Contents -- Introduction -- Health risk communication -- References -- Section One: Health Risk Communication -- Chapter 1: Improving the effectiveness of mass-mediated health campaigns: Overcoming barriers to risk communication -- Abstract -- Introduction -- Cognitive predictors of health behavior change -- Barriers to risk communication: -- Affective and defensive processes -- Improving risk communication: -- The affective route -- Improving risk communication: -- The cognitive route -- Conclusions -- References -- Chapter 2: Increasing medication adherence in LEP (low-English proficiency) Latino populations: Merging speech act theory and cultural competency -- Abstract -- Introduction -- Barriers to Latinos' medication Adherence -- Financial barriers -- Cultural beliefs -- Language barriers -- Physician-Patient communication -- Current recommendations for increasing medication adherence in Latinos -- Speech act theory and medication adherence -- Applying speech act theory framework -- to Latino medication adherence -- Obstacle hypothesis and patient-physician communication -- Merging speech act theory and cultural competency -- Conclusions -- References -- Chapter 3: Evidence presentations in risk communication from a selective exposure perspective -- Abstract -- Introduction -- Exemplar versus statistics as evidence -- Evidence type and selective exposure -- Information processing styles -- Our study -- Sample -- Pretest of stimulus material -- Procedure -- Independent measures -- Control variables -- Dependent measures -- Results -- Preliminary analyses -- Impact of evidence type on health message exposure -- Impact of evidence type and thinking styles on health message exposure -- Discussion -- References.

Chapter 4: Examining the role of media coverage and trust in public health agencies in H1N1 influenza prevention -- Abstract -- Introduction -- Our study -- Findings -- Discussion -- References -- Chapter 5: Exploring the relationship between genre-specific television viewing and tanning beliefs and attitudes -- Abstract -- Introduction -- Media exposure and attitude formation -- Television genres -- Gender differences in indoor tanning beliefs, attitudes -- and intentions -- Our study -- Measures -- Findings -- Research question 1 -- Research question 2 -- Research question 3 -- Discussion -- References -- Chapter 6: Reporting the risks of the 2009 Swine Flu Pandemic: Coverage in major U.S. newspapers -- Abstract -- Introduction -- The 2009 swine flu -- Literature review -- Media's coverage of flu-related pandemics -- Risk assessment of flu-related coverage -- Method -- Findings -- Discussion -- General patterns of media coverage of the 2009 swine flu -- Risk assessment of the 2009 swine flu coverage -- Limitations and future research -- References -- Chapter 7: The portrayal of health problems in entertainment television: Implications for risk perception and health promotion -- Abstarct -- Introduction -- Our study -- Defining health content -- Units of analysis -- Measured variables -- Health content (HC) variables -- Health scene variables -- Story line variables -- Character variables -- Program variables -- Coders, training and intercoder reliability -- Our findings -- Amount of coverage devoted to specific health problems -- Context of health portrayals in television entertainment on health content (HC) level -- On scene level -- On character level -- Discussion -- Limitations -- Acknowledgment -- References -- Chapter 8: News coverage of public health issues: The role of news sources and the processes of news construction -- Abstract.

Introduction -- West Nile virus and Avian flu -- News sources and the construction of news stories -- News sources in Avian flu and West Nile virus coverage -- Sourcing patterns in relation to issue development -- Our study -- Variables -- Findings -- Conclusions -- References -- Chapter 9: Dance4life. Evaluating a global HIV and AIDS prevention program for youth using the Pre-Im framework for process evaluation -- Abstract -- Introduction -- Framework for process evaluation -- Our study -- Measurements -- General program strength -- Reach -- Implementation in practice -- Continuation -- Analysis -- Our findings -- Subjects -- General program strength -- Reach -- Program implementation -- Registration and continuation -- Discussion -- Limitations -- Acknowledgments -- References -- Influence of incidental affect and message framing on persuasion: The case of promoting sun protection behaviors -- Abstract -- Introduction -- Message framing -- Affect, incidental affect, and persuasion -- Research questions -- Pretest -- Main study -- Participants and procedure -- The Psas -- Measures -- Findings -- Additional analyses -- Discussion -- References -- Section Two: Acknowledgments -- Chapter 11: About the Editors -- Chapter 12: About the Leuven School for Mass Communication Research -- Contact -- Chapter 13: About the National Institute of Child Health and Human Development in Israel -- Mission -- Service and academic activities -- Research activities -- National collaborations -- International collaborations -- Targets -- Contact -- Chapter 14: About the book series "Health and Human Development" -- Contact -- Section Three -- Index.