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Chasing the monster idea : the marketer's almanac for predicting idea epicness
Title:
Chasing the monster idea : the marketer's almanac for predicting idea epicness
Author:
Mumaw, Stefan.
ISBN:
9781118060711

9781118049532

9781118060704
Personal Author:
Mumaw, Stefan.
Publication Information:
Hoboken, NJ : Wiley, ©2011.
Physical Description:
1 online resource (v, 217 pages) : illustrations
Local Note:
O'Reilly
Subject Term:
Marketing -- Forecasting.

New products -- Marketing.

Marketing -- Prévision.

BUSINESS & ECONOMICS -- Industrial Management.

BUSINESS & ECONOMICS -- Management.

BUSINESS & ECONOMICS -- Management Science.

BUSINESS & ECONOMICS -- Organizational Behavior.

Marketing -- Forecasting. (OCoLC)fst01010199

New products -- Marketing. (OCoLC)fst01036905
Electronic Access:
https://learning.oreilly.com/library/view/~/9780470915851
https://learning.oreilly.com/library/view/~/9780470915851/?ar
https://go.oreilly.com/library-access/library/view/-/9780470915851/?ar
Holds: Copies:

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