Contents -- Foreword -- Introduction -- Talk Normal: why we bother -- The meaning of Talknormalism -- Note -- 1 Trying to sound clever -- Jargon: can't live with it, can't live without it -- Catching jargon -- Say what you mean, mean what you say -- The problem of word obesity -- Deceived by weasels -- Talknormalise me -- Notes -- 2 Office life -- Work/life balance -- Things have changed around here -- How HR ruined your life -- What they say to you, and what they really mean -- Talknormalise me -- Notes -- 3 Mediocr emedia -- The old school -- The explainers -- The entertainers -- The socialisers -- Talknormalise me -- Notes -- 4 Tell and sell -- Buy More S**t or We're All F***ked1 -- Happy talking -- Shiny new things -- The buzzword wars -- Talknormalise me -- Notes -- Appendix: heroes of Talknormalism -- Ten books that help -- Ten websites that help.