Research in international marketing
Title:
Research in international marketing
Author:
Turnbull, Peter W.
Publication Information:
London : Routledge, 2013.
Physical Description:
376 p. : ill.
Series:
Routledge library editions. International business ; v. 39
General Note:
First published in 1986 by Croom Helm.
Contents:
pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process-- theories & evidence -- pt. 3. International supplier-customer relationships.
Genre:
Added Corporate Author:
Electronic Access:
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