Magento Beginner's Guide -- Table of Contents -- Magento Beginner's Guide -- Credits -- About the author -- About the reviewer -- Preface -- What this book covers -- Who this book is for -- Conventions -- Reader feedback -- Customer support -- Errata -- Piracy -- Questions -- 1. Introduction -- The scope of this book -- Beyond this book -- Time for action: Tour the demo store -- What just happened? -- Summary -- 2. Installation -- System requirements -- A list of requirements -- Determining which PHP version and extensions your web server has -- Do you have Apache's mod_rewrite and SSL? -- mod_rewrite makes user-friendly URLs -- Do you need SSL? -- Installing Magento -- Time for action: Downloading Magento -- What just happened? -- Time for action: Uploading Magento to your web host -- What just happened? -- Setting rights (permissions) for some of Magento's directories and files -- About owners and groups -- About rights -- Using numbers (octals) to state permissions -- Time for action: Setting the rights -- What just happened? -- Time for action : Creating a database and database user -- Using cPanel to create a database and a database user -- Using DreamHost to create a database and a database user -- Localhost -- What just happened? -- Time for action: Pointing your browser to the Magento directory and stepping through the installation wizard -- What just happened? -- Check -- Summary -- 3. Categories and Attributes -- Categories, Products, and Attributes -- Is it a Category or an Attribute? -- Examples -- Categories -- Categories and the Navigation Menu -- Making best use of Categories -- Attributes -- System versus Simple Attributes -- Attribute Sets -- Three types of Products -- Simple Product -- Configurable Product -- Grouped Product -- Putting it together -- Time for action: Creating Categories -- Before you begin -- What just happened?.

Have a go hero -- Time for action: Creating Attributes -- Before you begin -- What just happened? -- What's next? -- Time for action: Creating Attribute Sets -- What just happened? -- Pop quiz -- Summary -- 4. Taxes -- Anatomy of a Tax Rule -- Customer Tax Class -- Product Tax Class -- Tax Rate -- Priority -- Sort Order -- Why create Tax Rules now? -- Creating a Tax Rule -- Time for action: Creating a Customer Tax Class -- What just happened? -- Time for action: Creating a Product Tax Class -- What just happened? -- Creating Tax Rates -- Time for action: Creating a Tax Rate in Magento -- What just happened? -- Time for action: Exporting and importing Tax Rates -- Exporting Tax Rates -- Adding the new Tax Rates and/or editing the existing ones -- Checking the file in a text editor and converting it to a UNIX format -- Importing the file and checking that Magento has updated the Tax Rates -- What just happened? -- Time for action: Creating a Tax Rule -- What just happened? -- Pop quiz -- Summary -- 5. Adding Simple Products -- Part 1: Adding the Product and assigning an Attribute Set -- Time for action: Creating the Product and selecting an Attribute Set -- What just happened? -- Part 2: The General tab -- Time for action: Filling the fields on the General tab -- What just happened? -- Part 3: The Prices tab -- Time for action: Entering pricing for the Product -- What just happened? -- Part 4: The Meta Information tab -- Time for action: Entering Meta information -- What just happened? -- Part 5: The Images tab -- Before you upload: Resizing images -- Time for action: Uploading images -- What just happened? -- Part 6: The Inventory tab -- Time for action: Setting the global and Product inventory options -- What just happened? -- Part 7: The Categories tab -- Time for action: Selecting Categories -- What just happened? -- Covered elsewhere: Promotions.

Summing up -- Pop quiz -- Summary -- 6. Minimum Customization of Your Store's Appearance -- Our store so far -- The default Category page -- The Layered Navigation Menu -- Blocks: My Cart, Compare Products, and Recently Viewed Products -- Callouts -- Newsletter -- Community Poll -- Welcome message -- Store name -- The default front page -- The default About Us and Customer Service pages -- The Site Map, Search Terms, Advanced Search, and Contact Us links -- Customize the Layered Navigation Menu -- Customize the Callouts -- Time for action: Replacing the default graphic for a callout -- Replacing the default alt text for a callout -- Time for action: Replacing the alt text for the right callout -- Time for action: Replacing the alt text and the link for the left callout -- What just happened? -- Turning off the cache and testing the page -- Time for action: Turning the page cache off -- What just happened? -- Disabling the Newsletter or Poll -- Time for action: Disabling the Newsletter or Poll -- What just happened? -- Customize the welcome message -- The HTML Head section -- Default Title -- Default Description -- Default Keywords -- The Header section -- Logo Image Src and Alt Text -- Welcome Text -- The Footer section -- Using new themes -- Time for action: Installing a theme -- What just happened? -- Changing your store's name -- Time for action: Change your store's name -- What just happened? -- Summary -- 7. Beyond Simple Products -- Related Products -- Time for action: Adding related Product(s) to a Product -- What just happened? -- Grouped Products -- Creating a Grouped Product -- Time for action: Creating a Blank Grouped Product -- What just happened? -- Time for action: Completing the General tab -- What just happened? -- Time for action: Completing the Meta Information tab -- What just happened? -- Time for action: Uploading images.

What just happened? -- Time for action: Completing the Inventory tab -- What just happened? -- Time for action: Assigning a Category -- What just happened? -- Time for action: Selecting Associated Products -- What just happened? -- Configurable Products -- Creating a Configurable Product -- Time for action: Designating some Attributes as configurable -- What just happened? -- Time for action: Creating the first Simple Product that will be associated to the Configurable Product -- What just happened? -- Time for action: Duplicating the first Simple Product and creating other Products -- What just happened? -- Time for action: Creating a blank Configurable Product -- What just happened? -- Time for action: Associating the Simple Products to the Configurable Product -- What just happened? -- Tiered pricing -- Giving discounts for minimum quantities to all customers -- Looking ahead: Giving discounts to specified customer groups -- Pop quiz -- Summary -- 8. Customer Relationships -- Configuring store email addresses -- Time for action: Entering email addresses for your store -- What just happened? -- Configuring Contact Us -- Time for action: Configuring the Contact Us form -- What just happened? -- Managing customers -- Advantages of having customer accounts -- Advantages for the customer -- Advantages for the administrator -- Time for action: Configuring customer account options -- What just happened? -- Summary -- 9. Accepting Payment -- Checkout and Sales configuration -- The Sales Tax page -- The Checkout page -- Time for action: Configuring Checkout options -- What just happened? -- The Sales configuration page -- Time for action: Setting the Sales configuration -- What just happened? -- The General configuration page -- Currency Setup page -- Time for action: Configuring Magento for your location and currency -- What just happened?.

An overview of the online payment process for credit cards -- Shopping Cart -- Payment Gateway -- Merchant Account and business Bank Account -- Where do PayPal, Authorize.net, and Payflow fit in? -- Payflow Pro is a Payment Gateway -- PayPal and Authorize.net are Gateways plus Merchant Accounts -- Which option is the best for credit card processing? -- Payment methods in detail -- Saved CC -- Zero Subtotal Checkout -- Check/Money Order -- Purchase Order -- Authorize.net -- Payflow Pro -- PayPal Express Checkout -- PayPal Website Payments Standard -- PayPal Website Payments Pro-Direct Payments -- PayPal Website Payments Pro (Payflow Edition)-Express and Direct -- Google Checkout -- Advantages and disadvantages of Google Checkout -- Configuring a payment method -- Summary -- 10. Configure Shipping -- Decisions you must make -- Will you allow multiple addresses? -- What shipping methods will you offer? -- Flat Rate shipping -- Table Rate method -- UPS, USPS, FedEx, and DHL -- Offering multiple shipping methods -- Where can the buyer send the items to? -- Will you charge a handling fee? -- Do you offer free shipping for a minimum dollar amount? -- Configuration settings and issues -- Time for action: Setting the overall configuration settings that affect shipping -- Select countries to which you will ship -- Set the shipping origin and multiple address options -- What just happened? -- Configuring Flat Rate shipping -- Configure the Table Rate -- Time for action: Creating a shipping rate table -- What just happened? -- Configuring Free Shipping -- UPS -- USPS -- FedEx -- DHL -- Time for action: Configuring and testing the shipping rates -- What just happened? -- Summary -- 11. Fulfilling an Order -- The lifecycle of an order -- Step 1: Customer places the order -- Step 2: You create an invoice -- Step 3: Locate the orders that need to be shipped.

Step 4: Print orders and pack them.