FRONT COVER -- COMMUNICATING CORPORATE SOCIAL RESPONSIBILITY: PERSPECTIVES AND PRACTICE -- COPYRIGHT PAGE -- CONTENTS -- LIST OF TABLES -- LIST OF FIGURES -- LIST OF APPENDIX -- LIST OF CONTRIBUTORS -- EDITORIAL ADVISORY AND REVIEW BOARD -- ACKNOWLEDGEMENTS -- PREFACE -- PART I: INTRODUCTION -- INTRODUCTION: CSR COMMUNICATION AS AN EMERGING FIELD OF STUDY -- THE COMMUNICATIVE FRAMEWORK OF CSR -- THE VOLUME -- OVERVIEWS OF THE VOLUME CONTRIBUTIONS -- CONCLUDING REMARKS -- REFERENCES -- PART II: COMMUNICATION IN CSR: THE COMMUNICATIVE ROLE, STRATEGY AND EVALUATION -- FOUR ACES: BRINGING COMMUNICATION PERSPECTIVES TO CORPORATE SOCIAL RESPONSIBILITY -- COMMUNICATION AND SOCIAL CONSTRUCTION -- IDEAS FOR DIALOGUE -- TRANSPARENCY AND TRUST -- COMPLEXITY -- CONCLUSION -- REFERENCES -- COMMUNICATING, CONNECTING AND DEVELOPING SOCIAL CAPITAL FOR ORGANISATIONS AND THEIR COMMUNITIES: BENEFITS FOR SOCIALLY RESPONSIVE ORGANISATIONS -- SOCIAL CAPITAL: SOME OF THE CHALLENGES FOR ORGANISATIONS -- RESEARCH METHODOLOGY: QUALITATIVE RESEARCH UNCOVERING COMMUNICATION FOR SOCIAL CAPITAL GROWTH -- LAYERS OF COMMUNICATION: A SOCIAL CAPITAL PERSPECTIVE -- DIVERSE COMMUNICATION AND ITS CHALLENGES -- COMMUNICATION FOR SOCIAL CAPITAL GROWTH, UNDERPINNING CSR INITIATIVES -- CONCLUSION -- REFERENCES -- CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION: TOWARDS A PHASE MODEL OF STRATEGIC PLANNING -- CSR AS A CORPORATE MINDSET -- THE ROLE OF CSR COMMUNICATION -- ALIGNING ETHICS WITH STRATEGY -- REPUTATION -- CREDIBILITY AND TRUST -- STAKEHOLDER STRATEGIES -- THE PHASE MODEL -- CONCLUSION -- REFERENCES -- CORRELATING LEADERSHIP STYLE, COMMUNICATION STRATEGY AND MANAGEMENT FASHION: AN APPROACH TO DESCRIBING THE DRIVERS AND SETTINGS OF CSR INSTITUTIONALIZATION -- THE INSTITUTIONALIZATION OF CSR IN RESEARCH AND PRACTICE.

LEADERSHIP STYLES AND THE INSTITUTIONALIZATION OF CSR INITIATIVE -- MANAGERS' ROLES IN INSTITUTIONALIZATION OF CSR -- CSR AS A MANAGEMENT FASHION? THE IDEA OF A MANAGEMENT FASHION CYCLE -- METHODOLOGY AND FINDINGS -- DISCUSSION AND FURTHER RESEARCH -- NOTE -- ACKNOWLEDGMENTS -- REFERENCES -- A MODEL FOR EVALUATING CORPORATE ENVIRONMENTAL COMMUNICATION -- ENVIRONMENTAL COMMUNICATION IN RISK SOCIETY -- ASSESSING INFORMATIVITY -- RESULTS -- RECOMMENDATIONS FOR FURTHER USE OF THE MODEL -- NOTE -- REFERENCES -- THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN INTERNATIONAL INVESTMENT LAW: THE CASE OF TOBACCO -- A BRIEF OVERVIEW OF INTERNATIONAL INVESTMENT LAW -- TOBACCO POLICIES AND INTERNATIONAL INVESTMENT REGIME -- NON-INVESTMENT OBLIGATIONS IN INVESTMENT DISPUTES -- CONCLUSION -- NOTES -- ACKNOWLEDGMENTS -- REFERENCES -- PART III: CSR DISCOURSES AND CORPORATE REPORTING -- A DIALECTICAL APPROACH TO ANALYZING POLYPHONIC DISCOURSES OF CORPORATE SOCIAL RESPONSIBILITY -- A REVIEW OF DIALECTICS -- DIALECTICS AND DISCOURSES OF CSR -- REEXAMINING THE EMPOWERMENT-EXPLOITATION DEBATE -- CONCLUSION AND WAY FORWARD -- REFERENCES -- BRAND HERITAGE AND CSR CREDENTIALS: A DISCOURSE ANALYSIS OF M&S REPORTS -- LITERATURE REVIEW -- METHODOLOGY -- RESEARCH FINDINGS -- CONCLUSION AND DISCUSSION -- REFERENCES -- CAN ONE REPORT BE REACHED? THE CHALLENGE OF INTEGRATING DIFFERENT PERSPECTIVES ON CORPORATE PERFORMANCE -- THEORETICAL CHALLENGES -- CONCLUSIONS -- NOTE -- REFERENCES -- COMMUNICATING ABOUT INTEGRATING SUSTAINABILITY IN CORPORATE STRATEGY: MOTIVATIONS AND REGULATORY ENVIRONMENTS OF INTEGRATED REPORTING FROM A EUROPEAN AND DUTCH PERSPECTIVE -- FACTORS THAT MOTIVATE THE DEVELOPMENT OF INTEGRATED REPORTING -- COMMUNICATING WITH STAKEHOLDERS -- POLITICAL AND POLICY ARGUMENTS -- CURRENT LEGAL AND NON-LEGISLATIVE FRAMEWORKS AS A BASIS FOR INTEGRATED REPORTING?.

CONCLUSION -- NOTES -- REFERENCES -- PART IV: CSR ONLINE COMMUNICATION AND SOCIAL MEDIA -- THE RESPONSIBILITIES OF SOCIAL NETWORKING COMPANIES: APPLYING POLITICAL CSR THEORY TO GOOGLE, FACEBOOK AND TWITTER -- LITERATURE REVIEW -- APPLYING POLITICAL CSR TO THE CASE STUDY -- CONCLUSION -- REFERENCES -- TWITTER AND ITS USAGE FOR DIALOGIC STAKEHOLDER COMMUNICATION BY MNCS AND NGOS -- THEORETICAL BACKGROUND -- EMPIRICAL STUDY: EXPLORING STAKEHOLDER COMMUNICATION VIA TWITTER BY MNCs AND NGOs -- FINDINGS AND DISCUSSION -- CONCLUDING REMARKS -- NOTES -- ACKNOWLEDGMENTS -- REFERENCES -- INTERNET SOURCES -- CSR ONLINE COMMUNICATION: THE METAPHORICAL DIMENSION OF CSR DISCOURSE IN THE FOOD INDUSTRY -- CORPORATE SOCIAL RESPONSIBILITY -- CSR IN THE FOOD INDUSTRY -- COMMUNICATING CSR IN THE FOOD INDUSTRY -- CSR AND METAPHORS -- METAPHORS IN ORGANIZATION STUDIES -- CSR AND ONLINE COMMUNICATION -- METHODOLOGY -- FINDINGS -- SUMMARY -- REFERENCES -- INTERNET SOURCES -- PART V: THE ROLE OF STAKEHOLDERS IN CSR COMMUNICATION: MANAGERS, EMPLOYEES AND CONSUMERS -- CORPORATE SOCIAL RESPONSIBILITY COMMUNICATION FROM THE VEDANTIC, DHARMIC AND KARMIC PERSPECTIVES -- VEDANTA, A PHILOSOPHY OF LIFE (OR RELIGION) -- RESPONSIBLE BUSINESS ENTITY-AN INTRODUCTION TO CSR -- CSR IN VEDIC LITERATURE -- AN INSIGHT INTO VEDIC ENLIGHTENMENT OF CSR AND RESPONSIBLE BUSINESS -- CONCLUSION -- NOTE -- REFERENCES -- SCEPTICAL EMPLOYEES AS CSR AMBASSADORS IN TIMES OF FINANCIAL UNCERTAINTY -- LITERATURE REVIEW OF CSR IN THE PUBLIC RELATIONS (PR) SPHERE -- METHODOLOGY -- RESULTS -- DISCUSSION -- LIMITATIONS -- CONCLUSIONS -- REFERENCES -- APPENDIX: FACTORS AND RELIABILITY TEST -- CREATING CONSUMER CONFIDENCE IN CSR COMMUNICATIONS -- CSR INFORMATION CONSTRUCTED AND VERIFIED BY THE FIRM -- CSR INFORMATION CONSTRUCTED BY THE FIRM AND VERIFIED BY A THIRD PARTY.

CSR INFORMATION CONSTRUCTED AND VERIFIED BY A THIRD PARTY -- DISCUSSION -- ACKNOWLEDGMENT -- REFERENCES -- QUID PRO QUO? DUTCH AND GERMAN CONSUMER RESPONSES TO CONDITIONAL AND UNCONDITIONAL CORPORATE GIVING INITIATIVES IN ADVERTISING -- CORPORATE GIVING INITIATIVES: CONDITIONAL VERSUS UNCONDITIONAL OFFERS -- NATIONAL CULTURE AND CONSUMER RESPONSES TO CSR INITIATIVES -- METHOD -- RESULTS -- DISCUSSION -- ACKNOWLEDGEMENTS -- REFERENCES -- ABOUT THE EDITORS -- ABOUT THE AUTHORS.