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1.
Convergence marketing : combining brand and direct for unprecedented profits
Convergence marketing : combining brand and direct for unprecedented profits
by
Rosen, Richard G.
https://learning.oreilly.com/library/view/~/9780470522394
https://learning.oreilly.com/library/view/~/9780470522394/?ar
https://go.oreilly.com/library-access/library/view/-/9780470522394/?ar
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2.
Marketing to the social web : how digital customer communities build your business
Marketing to the social web : how digital customer communities build your business
by
Weber, Larry.
https://learning.oreilly.com/library/view/~/9780470410974/?ar
https://go.oreilly.com/library-access/library/view/-/9780470410974/?ar
https://learning.oreilly.com/library/view/~/9780470410974
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3.
The product manager's desk reference
The product manager's desk reference
by
Haines, Steven.
https://go.oreilly.com/library-access/library/view/-/9780071591348/?ar
https://learning.oreilly.com/library/view/~/9780071591348/?ar
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4.
Inside the mind of the shopper : the science of retailing
Inside the mind of the shopper : the science of retailing
by
Sorensen, Herb, 1944-
https://learning.oreilly.com/library/view/~/9780131366138/?ar
https://go.oreilly.com/library-access/library/view/-/9780131366138/?ar
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