Cover -- Title -- Copyright -- Contents -- Chapter 1-Introduction -- Scope of This Report -- Why OpenURL? -- Basic Terms -- The OpenURL Process -- The Appropriate Copy: Is It Still a Problem? -- Getting beyond "Appropriate Copy": Understanding Why OpenURL Resolving Fails -- Tapping into the Power of Google Scholar -- Discovery Tools: Shedding More Light on Link Resolver Failures -- Making OpenURL Better: Data, Data, and More Data -- Industry Initiatives -- Conclusion -- Notes -- Chapter 2-Improving the Resolver Menu -- Resolver Menu Redesign at EKU -- Resolver Rules and Direct-to-Full-Text -- Use Statistics: SFX -- Caveats -- Note -- Chapter 3-Digging into the Data -- Testing OpenURL Full Text Link Resolution Accuracy at Our Institutions -- Resolver Result Accuracy by Document Type -- Causes of Failure -- Qualitative Observations on Resolver Effectiveness -- Top Ten List of Tasks to Improve Resolver Effectiveness -- Notes -- Chapter 4-The Future of OpenURL Linking -- Adapting to Changes in the Research Environment -- Expanding the Reach of Reference Linking: OpenURL on the Web -- Other Linking Initiatives -- Conclusion -- Notes -- Chapter 5-Sources and Resources -- OpenURL -- The Semantic Web and COinS -- Browser Extensions -- SFX -- Usability and User Experience.