The Global Player : How to become "the logistics company for the world".
Title:
The Global Player : How to become "the logistics company for the world".
Author:
Musiolik, Thomas.
ISBN:
9783842821484
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (89 pages)
Contents:
The Global Player: How to become "the logistics company for the world" -- Expression of thanks -- Index -- List of abbreviations -- List of figures -- List of tables -- Executive Summary -- 1. Introduction -- 1.1 Problem -- 1.1.1 Objective -- 1.1.2 Roadmap -- 1.2 History of DHL -- 1.2.1 Facts and Figures (Position in the DPWN-Group) -- 1.2.2 Organizational Structure of DHL -- 1.3 Overview of the Logistics Division and its Main Competitors -- 1.3.1 DHL Global Forwarding -- 1.3.2 DHL Freight -- 1.3.3 Supply Chain -- 2. Corporate strategy -- 2.1 Core competencies: What are our roots? -- 2.2 Merger & Acquisition: Has it been a good strategy? -- 2.3 Ansoff: What is the best way to grow? -- 2.3.1 Market penetration C-C -- 2.3.2 Product development C-N -- 2.3.3 Market development N-E -- 2.3.4 Diversification N-N -- 2.3.5 Application -- 2.4 BCG/BCG II: What corporate strategy does make sense? -- 2.5 Implication: What has proven to be successful? What is a good strategy for the future? -- 3 Competitive Strategy for DHL's Logistics Division -- 3.1 Porter's Five Forces -- 3.1.1 The Degree of Rivalry -- 3.1. 2 Buyer Power -- 3.1.3 Supplier Power -- 3.1.4 Threat of Substitutes -- 3.1.5 Threat of Entry -- 3.1.6 Politic - The sixth Force -- 3.1.7 Strategies to the compensation of Porter's Five Forces -- 3.2 Porter's generic strategy -- 3.2.1 Global Competition -- 3.2.2 Main Aspects of Porter's Generic Strategies -- 3.3 Hybrid Strategies -- 3.3.1 Sequential hybrid strategies -- 3.3.2 Multi-local hybrid strategies -- 3.3.3 Simultaneous hybrid strategies -- 3.4 TOWS: Generating More Strategic Options -- 3.4.1 Implications: Evaluating strategies options -- 3.5 Value chain: Processes that match the strategy -- 3.6 Future Outlook: What a re Weak Signals and What Will the Industry Look like? -- 4. Selected highlight: Ton of Gain, Sustainable Competitive Advantages.
4.1 Functional Strategies: The Most Important Things to Do -- 4.1.1 The Future Develops Today -- 4.1.2 Initiatives for growth and success -- 4.2 Going global: Key Markets and the World -- 4.2.1 Billion-Investment in the USA -- 4.2.2 The DHL presence in BRIC states -- 4.3 Strategic Alliances -- 4.3.1 A strong partnership with Deutsche Post World Net -- 4.3.2 Logistics partnership with Formel1TM -- 4.3.3 Establishment joint undertaking with Lufthansa -- 5 Conclusion -- List of literature -- Sources -- Author's Profile.
Abstract:
According to Frank Appel, CEO of Deutsche Post DHL, within its Strategy 2015 framework, DHL will "become the logistics company for the world". In times of globalization and economic downturn, the effects of which can be felt in the entire logistics industry, this goal is an enormous challenge for DHL. In order to attain this goal, it is essential for DHL to create a closer linkage of its business areas, to slim down its processes and to put a stronger focus on the ever-changing needs of the customer. The objective of this book is to offer cost reduction solutions and give suggestions on how quality can be improved, which will distinguish DHL from its competitors while fulfilling the needs of the customer, i.e. "become the logistics company for the world". This book is divided into four sections. First, there is a synopsis of the history of DHL, as well as a description of its organizational and corporate structure and concludes with a comparison of the business segments of DHL with its main competitors. After that, the corporate strategy is analyzed: (1) its core competencies, (2) its mergers and acquisitions, (3) Ansoff, and (4) BCG/BCG II. The section concludes by examining which strategy could be appropriate for a successful future for DHL. The third section deals with the competitive strategy of DHL. Porter's Five Forces are utilized to analyze the attractiveness of the industry, as well as its competitors, suppliers and customers. This is followed by an analysis of the appropriate strategy for DHL Logistics by means of the Generic Strategies according to Porter, the Hybrid Strategies, the TOWS and an evaluation of the strategic options. The next step will explain the appropriate processes for the strategy of the value chain. A Scenario 2020, which draws a picture of what the industry might look like in ten years, concludes this section. The
final section will highlight the factors that can give DHL sustainable competitive advantages. The functional strategies are presented, the global key markets are analyzed and appropriate strategic alliances are examined. The author sets great value upon clear and interesting statements that ensure an easy understanding of the subject matter but at the same time facilitate a fast transfer into practice. Biographische Informationen Thomas H. Musiolik was born in Strzelce Opolskie/ Poland in 1980. After completing two majors, a great number of personal accomplishments and always keeping in mind the goal of "lifelong learning", Musiolik enrolled in a Bachelor of Business Administration. In the course of his studies he was confronted with a great range of new subjects. Examining the German DHL and its "Strategy 2015", he found a special interest in business strategies. Having completed his survey, Musiolik decided to publish his critical analysis in order to reveal the logistic giant's strategy to become a global player. It will not surprise you to read that after successfully mastering his bachelor degree Thomas H. Musiolik, driven by the strong will to drill down on new subjects, is currently enrolled in a Master of Marketing and Communication.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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Electronic Access:
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