Cover Page -- Title Page -- Copyright Page -- Contents -- Dedication -- Acknowledgments -- Introduction -- 1 The Playing Field: Know What You're Up Against -- 2 Creativity Fuels Success in Both Art and Business -- 3 Finding People You Can Work With -- 4 The Magic of Creative Financing -- 5 Casting Off Conventions -- 6 Do Your Homework -- 7 Just Ask the Customer -- 8 Show Business Laid the Groundwork -- 9 Making the Most of the Banking System -- 10 Wedding Dresses: An Unexpected Case Study -- Epilogue: The Free Market -- Index -- About the Author.