TITLE -- COPYRIGHT -- PREFACE -- ABOUT THE AUTHOR -- CONTENTS -- INTRODUCTION -- SECTION I Conduct a Communication Audit -- CHANGING COMMUNICATION NEEDS -- MANAGERS: WHERE COMMUNICATION GRIDLOCKS -- My Organization's Grapevine -- THE CHANGING WORK FORCE -- THE NEW WORKPLACE AND COMMUNICATION -- GOOD ORGANIZATIONAL COMMUNICATION: A BIG PAYOFF -- THE NEW PROFESSIONAL COMMUNICATOR -- ANALYZING YOUR SITUATION -- Exercise: Conduct an Evaluation -- SECTION II Planning Successful Organizational Communication -- DEVELOP YOUR COMMUNICATION PROGRAM -- The Seven-Step Employee Communication Program -- COMMUNICATION BENCHMARKING -- Exercise: Benchmarking -- INVOLVING EMPLOYEES -- Starting Today… -- HUMAN RESOURCE COMMUNICATION -- Communication Check-Up -- Exercise: Human Resource Communications -- SPECIAL HUMAN RESOURCE COMMUNICATION ISSUES -- Exercise: Communicating About Pay -- KEY ELEMENTS OF A BENEFITS COMMUNICATION PLAN -- Eight-Step Method for Improvement -- STEP 1 Conduct Research -- STEP 2 Develop a Strategy -- STEP 3 Hand out Materials -- STEP 4 Schedule Presentations -- STEP 5 Prepare Visually Based Communciations -- STEP 6 Prepare Coordinated Print Pieces -- STEP 7 Use Interactive Components -- STEP 8 Evaluate the Results -- Benefit communication tools to choose from include the following: -- Special communication activities can include: -- ENCOURAGING FEEDBACK -- Exercise -- Negative Feedback -- EVALUATING COMMUNICATION PROGRAMS -- WHICH IS BETTER: QUANTITATIVE OR QUALITATIVE RESEARCH? -- COMMUNICATION RESEARCH AND CHANGE -- SECTION III Your New Communication Toolkit -- THE IMPACT OF NEW TECHNOLOGY -- Meetings -- Print Media -- Feedback Channels -- Electronic Systems -- Targeted Communications -- GETTING THE WORD OUT -- Preparing Supervisors to Communicate -- A ONE-TO-ONE FUTURE FOR EMPLOYEE COMMUNICATION? -- APPENDIX Employee Communication Survey.

EMPLOYEE COMMUNICATION SURVEY -- Communication Policy -- Program -- Delegated Authority -- Keeping Supervisors Informed -- Human Relations Communications -- Focus on Employee Interests -- Information About the Business -- Information About Employer-Employee Relations -- General Business Conditions -- REVIEW -- NOTES.