Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business -- Copyright -- Contents -- Disclaimer -- Acknowledgments -- Introduction: The Value of the Virtual -- The Emerging Code Halo Economy -- The Crossroads Model of Competition -- Know the Rules -- Why We Wrote Code Halos -- Part I: Digits Over Widgets: The Next Age of Business and Technology -- Chapter 1: "Will It Happen to Us?" A Trillion-Dollar Opportunity or an Extinction Event -- What Is a Code Halo? -- The First Trillion Is Always the Hardest -- How Significant Was the Impact of the First Trillion Club? -- Historical Sources of Competitive Advantage Don't Hold Up Well Against Code Halos -- More Industries Heading to the Crossroads -- Code Halos Go Mainstream -- Code Halos: The Building Blocks of the Second Economy -- Harnessing the Power of Code Halos in Your Industry -- Chapter 2: The Personal Code Halo: Press "1" for the Real You -- Invisible But Always Present, Ever Enriching -- When Code Meets Code … -- The SMAC Stack: Driver of the Technological Sea Change -- The Discipline of Creating Value from Insight -- Code Halos: A New Core Competency -- Personal Code Halos Showcase Value of the Virtual -- Chapter 3: The Five Business Code Halos: Connecting Customers, Products, and Organizations -- The Customer Code Halo: The Relationship Maker -- Product Code Halos Shift Value from Widgets to Digits -- Employee Code Halos: New Ways for Team Members to Connect and Solve Problems -- The Partner Code Halo: Weaver of Webs -- The Enterprise Code Halo: Brand Aggregator -- Five Halos Matter to People, Places, and Things -- Chapter 4: The Anatomy of a Winning Code Halo Solution -- The Amplifier: The Internet of Things Is a Network of Code Halo Amplifiers -- Computing Devices Are Today's Established Amplifiers.

The "Skinterface" Will Change the Consumer Experience -- Industrial Amplifiers: Harnessing the Power of the Internet of Things -- Smart Appliances Become Amplifiers in the Home -- The Application Interface: Window to a Beautiful Experience -- The Algorithm: Data Becomes Meaning -- Facebook's EdgeRank Algorithm Makes It Personal -- Successful Algorithms Power Code Connections and Create Insight -- All Data, Great and Small -- Netflix Lassos Data to Win in the Market -- New Business Models Showcase Code Halo Value -- Why Didn't They Tune in the Zune? -- Balance Focus on Five Components for a Winning Solution -- Chapter 5: The SMAC Stack: The New Technology of Code -- Mastering the Fifth Wave of Corporate IT -- Driving Business Value Through New Technologies -- SMAC as a Technology Stack: No Technology Is an Island -- A Step Change Driving Exponential Growth in Computing Devices and Data -- The Rapid Growth of the SMAC Computing Model -- Mobility and Analytics Lead the Way -- Growth in Human-Generated Data -- Smart Cars, Smart Houses, Smart Grids, Smart Health: The Coming Explosion in Machine-Generated Data -- The Business Impact of SMAC: The Value Chain Is Becoming "Unchained" -- Don't Get SMACked -- Chapter 6: The Pattern of Digital Disruption: The Crossroads Model -- The Five Stages of the Crossroads Model -- The Crossroads Model Across Multiple Industries -- Traditional Organizations Are Coming to the Crossroads -- Stage 1: The Ionizing Environment: Sense, Innovate, and Prepare to Pilot -- Stage 2: Create a Spark: Develop Your Best Code Halo Solutions -- Stage 3: Enrich and Scale at Internet Speed: Turn a Spark into a Blaze -- Stage 4: The Crossroads: Where Markets Flip -- Decide Your Fate at the Crossroads -- Chapter 7: The Code Halo Economy: The Economics of Information -- Meaning Makers Are Winning Based on Code -- Steps to Make Meaning.

Getting Analytics Right -- Separating Signal from Noise Will Be the Killer Business Skill over the Next Decade -- Business Analytics Drives Both Cost Containment and Revenue Growth -- Build a Business Analytics Ecosystem -- Skills for "Key-Making" Will Be Needed-But Are in Short Supply -- "Return on Insight" Is the New ROI -- Pick the Right Target for Disruption -- Making Meaningful Returns -- Summary of Part I -- Digits Over Widgets: The Next Age of Business and Technology -- Part II: Four Principles for Success in the Code Halo Economy -- Chapter 8: Delivering Beautiful Products and Experiences -- Action #1: Make It Physically Beautiful -- Engineering and Design Must Connect to Create Beautiful Code Halo Solutions -- Beauty Is About Experience, Not Just Devices -- Why the Nook Found No Niche -- Action #2: Create Moments of Magic Through Correlations Found in Big Data -- Action #3: Make It Virtually Beautiful -- Beauty Is Becoming Central to Creating Value -- Chapter 9: Don't Be Evil 2.0: Earning-and Keeping-Trust in a Transparent World -- Section I: Putting the Dark Side into Context-Four Perspectives -- Perspective #1: We've Been Here Before-Fears Generated by New Technologies -- Perspective #2: The Evolution of Privacy -- Perspective #3: Trust Is the Currency of the Code Halo Economy -- Perspective #4: The Law Will Never Catch Up -- Section II: Taking Action to Avoid Evil -- Action #1: Give Your Code Halo a Delete Button -- Action #2: Show Me You Know Me -- Action #3: Shine a Light on Your "Give-to-Get" Equation -- Action #4: Calibrate Your Approach for a Global Stage -- Action #5: Hard-Code Self-Control -- Be Proactive Early to Avoid Being Evil-and Creepy -- Chapter 10: Manage Your Career Based on Code: Winning in the Wirearchy -- The Changing Nature of Power: Hierarchy versus "Wirearchy" -- Section I: You Know You're in Trouble When ….

You're Uncomfortable with "Scrambled-Egg" Life -- A Computer Can Tell You What to Do -- You Hate Social Media and Never Skype -- Golf Is Central to Your Sales Strategy -- Section II: Rules for Personal Success in the Wirearchy -- The Deming Rule: Use Data to End HIPPO Management -- The Rule of Virtual Work: Out of Sight, Front of Mind -- The Tattoo Rule: Manage Your Professional Code Halo -- The Keyser Söze Rule: Does Your Reputation Truly Precede Itself? -- The Node Rule: It's Not All About You -- The Value-Add Rule: Don't Regurgitate -- Create! -- Act Now to Thrive in the Organization of 2020 -- Chapter 11: Make IT Your Halo Heroes: Transform Your Technology Organization -- Action #1: Align IT Along Three Horizons -- Align the Charter and Goals for IT by Horizon -- Rebalance Your Leadership Focus to Match New Requirements -- Action #2: Fund Your Own Transition -- Attack the 80-20 Rule to Fund Innovation -- Drive Efficiencies in H1 and H2 IT -- Action #3: Tear Down the Wall Between IT and the Business -- The Business-Embedded Portion of the New H3 IT Organization -- Putting the New IT Organization into Place -- Create Halo Heroes by Bridging the IT-Business Gap -- Summary of Part II -- Four Principles for Success in the Code Halo Economy -- Part III: Winning with the Crossroads Model -- Chapter 12: Seize Advantage During Ionization: Sense, Innovate, and Prepare to Pilot -- Your Goal for Ionization Is an Action Plan -- Action #1: Prepare Your Organization for Innovation -- Develop the "Will to Innovate" -- Ionization Is the Time for Entrepreneurs to Shine -- Action #2: Map Your Value Chain and Identify Potential Code Halo Connections -- Identify Connection Points Where Code Halo Solutions Fit -- Action #3: Scan Your Market for Signs of Ionization -- Action #4: Listen for New Voices in Your Organization -- Don't Lock Out New Ideas During Ionization.

Action #5: Pick Your Code Halo Targets -- Pick Your Code Halo Starting Points -- Assess and Rank Your Pilot Ideas -- Prepare to Innovate and Pilot During Ionization -- Chapter 13: Create a Spark: Pilot Your Best Code Halo Solutions -- Action #1: Embrace "Mass Personalization" -- The Tradeoff Is Broken by Code Halos -- Action #2: Build Code Halos Around the "Main Character" of Your Process -- Action #3: Calibrate the Give-to-Get Ratio -- The Hierarchy of Giving and Getting -- Pick Your Code Halo Based on Its Give-to-Get Ratio -- Action #4: Pilot and Fine-Tune the Business Model -- The Spark Is the Healthy Beginning, Not the End -- Chapter 14: Enrich and Scale at Internet Speed: Turn a Spark into a Blaze -- Stay the Course Through the Flat Water of Enrichment -- Action #1: Ensure a Balanced Focus on All Five Elements of Your Code Halo's Anatomy -- Action #2: Get the Two Key Pillars Right-The User Experience and the Data -- Constantly Refine the User Experience -- Scale Your Data First, Not Your Business -- Action #3: Use "Metrics That Matter" to Know That the Code Halo Is Inflating -- Action #4: Capture Code and Make Meaning (But Walk Before You Run) -- Action #5: Be Open to Unanticipated Consequences … and Success! -- Action #6: Don't Overlook Change Management -- Enrich Your Solution to Win at the Crossroads -- Conclusion: Winning in the New Code Rush -- There Are Some Clear Rules for Winning at the Crossroads -- A Final Chord -- Notes -- Photo Credits -- Index.