The Million-Dollar Idea in Everyone: Easy New Ways to Make Money from Your Interests, Insights, and Inventions -- Contents -- Acknowledgments -- Introduction -- How I Got My Big Idea -- Part I: GETTING TO KNOW YOU -- Chapter 1: Everyday Experts: How People Are Profiting from What They Already Know -- Getting into the Open Innovation Movement -- Chapter 2: Think Big, Start Small -- Thinking Big -- Starting Small -- Chapter 3: Pursue Your Passion, Let the Money Follow -- Be Patient and Persistent -- Let the Money Follow -- Chapter 4: Uncovering Your Brand Potential: Personal Inventory -- It's All about You -- Putting It All Together -- Part II: PUTTING YOUR IDEAS INTO ACTION -- Chapter 5: Beginning Level: Test-Drive Your Expertise -- Innovation Contests -- User-Driven Businesses -- Insight Opportunities -- Finding Beginning Level Opportunities -- Chapter 6: Intermediate Level: Find Your Sweet Spot -- Create an Online Presence -- Attract Visitors -- Get Rewards -- Do It for the Love -- Chapter 7: Advanced Level: Kick It Up a Notch -- When to Leverage Your Platform -- How to Go to the Next Level -- Checkpoint -- Part III: FINE-TUNING YOUR EVERYDAY EXPERTISE -- Chapter 8: Be Good at Something: Pick a Niche, Fill a Need -- Pick a Niche -- Fill a Need -- Chapter 9: Invent for Less -- Think Big, Start Small -- Pick a Niche, Fill a Need -- Chapter 10: Sink or Swim: Learn How to Sell -- Get Over the Stigma -- Learn How to Sell -- The First Sale -- Get Someone Else to Help -- Chapter 11: Get Over It: Learn from Rejection -- Reduce the Number of Rejections You Will Face -- Take the Opportunity to Learn -- Know When to Walk Away -- Part IV: TOOLS, TIPS, AND TRICKS -- Chapter 12: Resources for Launching Your Million-Dollar Idea -- Ten Tips for Getting Your Business Started Inexpensively -- Inexpensive Ways to Get Your Business Online -- Helpful Web Sites.

Everyday Experts Roll Call.