Connected CRM : implementing a big-data-driven, customer-centric business strategy

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Connected CRM : implementing a big-data-driven, customer-centric business strategy

Title:

Connected CRM : implementing a big-data-driven, customer-centric business strategy

Author:

Williams, David, 1963-

ISBN:

9781118863121

9781118863190

Personal Author:

Williams, David, 1963-

Physical Description:

1 online resource

Local Note:

O'Reilly

Subject Term:

Customer relations -- Management.

Relationship marketing.

Strategic planning.

Marketing relationnel.

Planification stratégique.

BUSINESS & ECONOMICS -- Customer Relations.

Customer relations -- Management. (OCoLC)fst00885539

Relationship marketing. (OCoLC)fst01093590

Strategic planning. (OCoLC)fst01134371

Electronic Access:

https://learning.oreilly.com/library/view/~/9781118835807/?ar
https://go.oreilly.com/library-access/library/view/-/9781118835807/?ar

Holds: Copies:

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