Crowdstorm: The Future of Innovation, Ideas, and Problem Solving -- Copyright -- Contents -- Introduction -- How to Read this Book -- Let's Begin -- Chapter 1: First, Some Context -- Abundant Talent Outside -- Working with Crowds -- Starbucks Betacup Challenge-New Sources of Sustainable Innovation -- Triple Eight Helmet Design-Benefits for Smaller Firms, Too -- Outcomes Beyond Ideas -- GE Ecomagination Challenge-A New Path to Corporate Development -- The Business Model Impact -- Chapter 2: Intellectual Property, Confidentiality, and Brands -- Outside Talent on the Edges -- Outside Talent at the Core -- The Fight over Intellectual Property -- Your Brand Is Cocreated -- Hiding in the Open -- Ships and Castles-Accessing and Protecting Ideas -- P&G-More Ships, Less Castle -- Not Invented Here to Proudly Found Elsewhere -- Participant Journey from Untrusted to Trusted -- Sometimes You Don't Need to Go Outside -- From Confidentiality to Communication Strategy -- More Intellectual Property Considerations -- Don't Leave Legal Too Late -- Bringing It All Together -- Chapter 3: Ask the Right Question -- Do You Want a Sketch on a Napkin or a Startup -- More Than Only One Outcome -- Causing Conversation and Building Relationships -- Learning from the Reactions to Ideas -- Inspire, Don't Instruct -- Avoid Detail Deluge -- Use Clear Evaluation Criteria -- X Prize Tricorder Challenge-The Imagined Future -- Storytelling and Possible Futures -- Brief Take Away -- Chapter 4: Fair Incentives to Motivate -- Many Ways to Join in -- Why Do We Participate? -- The Power of Connection -- Got Game-Breaking Down Incentives -- Motivating the Crowd Inside Your Organization -- Delivering On Your Promises -- DARPA-Masters of Outside Talent -- Incentives for Supporting Roles -- Quirky-Tracking and Rewarding Different Types of Contributions -- Final Thoughts on Incentives.

Chapter 5: Build the Coalition -- Threadless + GAP -- Sorting Out Who Does What -- Media Partners -- Expert Advisors -- Financial Underwriters -- Online Spaces and Communities -- Production Partners -- Coalition Roles for Each Phase -- LifeEdited-Coalition for a Startup -- GE Ecomagination-Financial and Technology Partners -- Keeping the Coalition Happy -- Chapter 6: Recruit the Best Participants -- Finding the Person Who Will Find Your Problem Trivial -- Recruiting for Supporting Roles -- Where Are the Crowds? -- The Participant Journey -- Recruiting Tactics for Specific Crowds -- CEMEX-Recruiting Employees -- LEGO-Beyond Domain Knowledge -- DARPA-Testing Recruiting Strategies -- The Right Participants and Interactions -- Chapter 7: Manage Communities to Facilitate Great Outcomes -- Crowdstorming Community Patterns -- Collaboration Patterns -- Integration Patterns -- From Crowds to Community -- The Role of the Community Manager -- Local Motors: From Collaboration to Integration -- Eight Pillars of Crowdstorming Community Management -- Community Management and Crowdstorm Patterns -- Giffgaff: Community at the Core of the Business -- To Recap -- Chapter 8: Understand Participant Contributions -- Why We Need to Understand Contributions -- Assigning a Value to Feedback -- Discover the Value of Contributions -- Valuing and Rewarding Feedback -- From Most Valuable Contributions to Most Valuable Participants -- Learning From Changes in Contributions Over Time -- Connecting Measured Value to Compensation -- Quirky-Assigning Financial Value to Contributions -- Monitoring with Social Feeds -- Helping Participants to Help One Another -- If You See Something, Say Something -- From Monitoring to Deciding -- Chapter 9: Reign in the Tyranny of Ideas -- When Ideas Can Be Tested -- Expert Evaluation -- The End of HIPPOs? -- How the Crowd Decides.

Who Should Decide? -- Popularity Contests and Peer Reviews -- Feedback from the Customer -- From Liking to Buying -- The Case for Hybrids -- Victorinox-Multiple Decision Tools -- Combine Them if You Can -- Chapter 10: Choose the Right Online Space -- Spaces for Recruiting -- Space for Consideration -- Optimizing to Seal the Deal -- Build or Join a Crowdstorm Space -- Supporting the Search Pattern -- Tools to Enable Collaboration Patterns -- Spaces for Monitoring -- Permissions to Participate -- Spaces at the Core of the Enterprise -- Spoiled for Choice -- Chapter 11: Meta -- Revisit Results -- Make Room for Debate -- Propose and Listen -- Eat Your Own Dog Food -- Beyond Half-Baked Ideas -- The End is Just the Beginning -- Acknowledgments -- Notes -- Introduction -- Chapter 1: First, Some Context -- Chapter 2: Intellectual Property, Confidentiality, and Brands -- Chapter 3: Ask the Right Question -- Chapter 4: Fair Incentives to Motivate -- Chapter 5: Build the Coalition -- Chapter 6: Recruit the Best Participants -- Chapter 7: Manage Communities to Facilitate Great Outcomes -- Chapter 8: Understand Participant Contributions -- Chapter 9: Reign in the Tyranny of Ideas -- Chapter 11: Meta -- Index.