A Copernican Revolution In Political Research: Reflections On The Rainbow Of Essays In This Book -- Part I: A Rainbow Of Perspectives: Whence They Came And Where They Are Now -- Political Semiotics And The Zero Signifier -- Textuality, Social Science, And Society -- In Re-Search Of Plenitude: Some Epistemological Remarks In The Postmodern Era -- Textual Strategies Or Strategies With Texts: Tel Quel And The Social Conditions Of Production Of An Avant-Garde -- Part Ii: Stretching The Rainbow: Colors Fading And Reappearing -- Answering Back: Power Struggles In Story And Speech -- Semantic Strategies As A Means Of Politics: Linguistic Approaches To The Analysis Of "Semantic Struggles" -- Rationality And Adlinguisticity In Foucault'S Political Action -- Part Iii: Re-Establishing Links Between Political And Legal Discourse -- Public Opinion, Rights, Revolutions: Transformations In Laws And Values -- Habeas Corpus: A Semiotic Analysis Of Common Law Cartographies -- The Monopoly Of Legal Discourse -- Part Iv: Semioticizing Management And Organizations -- The Rhetorics Of Bureaucracy -- Reconstructing Cultural Analysis In Organizations: Alternatives To The Modernist Tale -- Identity, Recursiveness And Change: Semiotics And Beyond -- Technologies Of Representation -- Part V: The Study Of Communication As A Contemporary Breeding Ground -- City Marketing: A Semiotic Analysis -- Who'S Afraid Of The Big Bad Tube? American Prime Time Tv, Finnish Audiences: Meanings, Pleasures, And The Rule Of Aberrations -- Benefit Of The Nation And Self-Interest: Some Story/Ies Of A Finnish Political Debate -- Center And Periphery In International Communication -- Index.