Praise -- Title Page -- Dedication -- Preface -- Chapter 1 - The Why of Loyalty -- Times Have Changed -- Loyalty Is Dead -- What's the Big Deal? -- What Is Loyalty Anyway? -- Being Happy -- Frittered Away -- Treatment -- Fulfillment -- Chapter 2 - Know Yourself -- LoyaltyAdvisor -- Taking LoyaltyAdvisor -- How Do I Relate? -- The Components of Our Relationship Style -- Loyalty Bonds Different Relationship Styles -- Self-Discovery -- Chapter 3 - Building Loyal Relationships -- Sticking -- Forgiveness -- Perception Is Reality -- Chapter 4 - The Economics of Loyalty -- The Why of Employee Loyalty for Companies -- The Why of Customer Loyalty for Companies -- The Why of Employee Loyalty for Me -- The Why of Customer Loyalty for Me -- My Child's Life -- Chapter 5 - Toxic Loyalty -- Loyalty to the Dark Side -- Blind Faith Loyalty (Spiritual) -- Blind Faith Loyalty (Psychological) -- Partisan Loyalty -- Discrimination Loyalty -- Emotionally Unsustainable Loyalty -- Calculative Loyalty -- Systemic Loyalty -- Virtuous Loyalty -- Chapter 6 - Faith and Loyalty -- Religion and Loyalty -- Insiders and Outsiders -- From Christianity to Christendom -- Separation of Church and State -- Religion, Democracy, and Pluralism -- Loyalty to the Eternal -- Chapter 7 - Teaching Loyalty -- Learning to Be Loyal -- Character Education -- E Pluribus Unum (Out of Many, One) -- The Need for Heroes -- The Need for Critical Reflection -- Reconciling the Need for Heroes and Critical Thinking -- Chapter 8 - A Loyal Society -- My Role in a Loyal Society -- The Media's Role in a Loyal Society -- Government's Role in a Loyal Society -- Awakening -- Chapter 9 - Enlightened Loyalty -- A Loyal Life -- The PR Process -- It All Matters -- Appendix - A Technical Supplement to LoyaltyAdvisor -- References -- Acknowledgements -- Index -- About the Authors -- Copyright Page.