Rethinking the media audience the new agenda
Title:
Rethinking the media audience the new agenda
Author:
Alasuutari, Pertti.
ISBN:
9781849206730
Publication Information:
London ; Thousand Oaks, Calif. : Sage Publications, 1999.
Physical Description:
1 online resource (viii, 212 p.) : ill.
Contents:
Introduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schrøder -- Media figures in identity construction / Joke Hermes -- Cultural images of the media / Pertti Alasuutari -- Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age / Heikki Hellman -- Slaves of the ratings tyranny? Media images of the audience / Ingunn Hagen -- The implied audience in soap opera production : everyday rhetorical strategies among television professionals / John Tulloch -- To be an audience / Birgitta Höijer -- "To boldly go ..." : the "third generation" of reception studies / David Morley.
Abstract:
Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also gives a provocative pointer to future directions and trends in reception research and qualitative analysis.
Genre:
Added Author:
Electronic Access:
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=292290