Business Models for Sustainable Telecoms Growth in Developing Economies -- Contents -- Dedication -- Foreword -- Preface -- Acknowledgement -- Disclaimer -- About the Authors -- 1: The Impact of Communications on Developing Markets -- OVERVIEW -- DEFINING DEVELOPING COUNTRIES -- IMPORTANCE OF INFORMATION ACCESS FOR DEVELOPING COUNTRIES -- DEVELOPING COUNTRIES AND THE INTERNET -- PROBLEMS DEVELOPING COUNTRIES FACE -- COMMUNICATIONS AND THE VALUE OF INFORMATION -- TECHNOLOGICAL PROGRESS -- WHY NEW BUSINESS MODELS? -- TELECOMMUNICATIONS PENETRATION AND ECONOMIC GROWTH -- COMMUNICATIONS FOR MASS MARKETS IN DEVELOPING ECONOMIES -- THE DIGITAL DIVIDE - WHAT IS IT REALLY? -- CLOSING THE DIGITAL DIVIDE - WHY IT MATTERS -- WIRELESS COMMUNICATIONS IN DEVELOPING COUNTRIES -- BUSINESS, GOVERNMENT, NGOs AND REGULATORS - ARE EFFORTS FOCUSED? -- CONCLUSION -- 2: Mobile Telephony - A Great Success Story? Can Mobile Growth Be Sustained? -- OVERVIEW -- ROLE OF GSM TECHNOLOGY -- MOBILE COMMUNICATIONS AND THE DIGITAL DIVIDE -- ENRICHING COMMUNICATION BETWEEN PEOPLE -- RICHER COMMUNICATION AND SUSTAINABLE SOCIETY -- MOBILE COMMUNICATIONS VERSUS SOCIAL ECONOMIC DEVELOPMENT -- KEY FACTORS AFFECTING THE SPREAD OF MOBILE PHONES -- THE PHENOMENAL GROWTH OF MOBILE TELECOMMUNICATIONS - WHAT IS HINDERING FURTHER DIFFUSION? -- CONCLUSION -- 3: Communications for All - Is It a Myth? -- WHO ARE THE KEY STAKEHOLDERS? -- HOW CAN THE DONOR COMMUNITY HELP? -- GIVE THE POOR A CHANCE -- CONCLUSION -- 4: Customers' Needs for Telecoms Services and Applications -- OVERVIEW -- UNDERSTANDING THE NEEDS OF THE LOW-END CONSUMER SEGMENT -- DO PEOPLE IN DEVELOPING MARKETS USE THE PHONE IN THE SAME WAY AS IN DEVELOPED? -- MARKET DEVELOPMENT -- THE NEED FOR NEW PRODUCTS AND SERVICES -- BEYOND VOICE APPLICATIONS - ENRICHED COMMUNICATION -- THE FORGOTTEN RURAL POOR USERS -- SMART MONEY.

RELEVANCE OF MOBILE DATA AND HIGH BANDWIDTH SERVICES FOR THE RURAL / LOW END USER -- GO TO MARKET APPROACH - KEY PRINCIPLES -- CONCLUSION -- 5: Mobilising Wireless Communications for Mass Markets -- OVERVIEW -- MOBILISING MASS MARKET ECONOMIES -- MAIN DRIVERS - MASS MARKET COMMUNICATIONS MOBILISATION -- SOME KEY WIRELESS TECHNOLOGY DEVELOPMENTS -- BRINGING IT ALL TOGETHER -- INNOVATIONS IN MOBILE COMMUNICATION SERVICES -- OTHER SERVICE INNOVATIONS -- CLOSING ARGUMENTS -- CONCLUSION -- 6: Defining Innovative Business Models for Sustainable Telecoms Growth -- OVERVIEW -- PARADIGM SHIFT IN STRATEGIC THINKING -- SUSTAINABLE SUBSCRIBER GROWTH -- GIVING ACCESS TO RURAL AREAS: KEY TECHNICAL CONSTRAINTS -- KEY CHALLENGES FOR SERVICE PROVIDERS -- UNDERSTANDING THE VALUE CHAIN -- DEVELOPING SUSTAINABLE BUSINESS MODELS FOR RURAL NETWORK OPERATORS -- BEST PRACTICES THAT LOWER TCO -- BUSINESS MODELS THAT ARE ENABLING MASS MARKETS -- CONCLUSION -- 7: Straight from Top Executives - Trends and Approaches* -- OVERVIEW -- GLOBAL TRENDS IN THE ICT INDUSTRY -- CONVERGENCE IN COMMUNICATION SYSTEMS -- OPPORTUNITIES AND CHALLENGES PRESENTED BY THE MOBILE PHONE -- APPROACHES BEING USED BY MAJOR PLAYERS IN THE COMMUNICATIONS INDUSTRY -- SEEKING OPPORTUNITIES TO INNOVATE -- THE THINGS WE ALL WANT TO SHARE -- NEW 3G NETWORKS POSE BOTH CHALLENGES AND OPPORTUNITIES FOR MOBILE OPERATORS -- WHO ARE THE LEADING GLOBAL NETWORK SERVICE PROVIDERS? -- SEGMENTATION OF THE TELECOMMUNICATIONS INDUSTRY - THREE SEGMENTS -- CREATION OF SHARED GLOBAL KNOWLEDGE NETWORKS -- TOP OR FLOP? THE SPONTANEOUS REACTION OF MOBILE EXECUTIVES TO 'HOT' TECHNOLOGY -- CONCLUSION -- 8: Internet in Rural Areas - Emerging Business Models and Opportunities in Developing Countries* -- OVERVIEW -- CURRENT STATUS OF INTERNET IN RURAL AREAS -- EXAMPLES OF INTERNET USE FOR RURAL DEVELOPMENT.

TREND TOWARDS BRIDGING THE RURAL-URBAN INTERNET GAP -- BROADBAND FOR ALL - EUROPEAN COMMISSION INITIATIVE AND EMERGING TECHNOLOGIES -- COMMUNITY MULTIMEDIA CENTRES MODEL -- OPPORTUNITIES FOR INTERNET BASED SERVICES -- ROLE OF MOBILE TECHNOLOGY FOR INTERNET DEVELOPMENT IN RURAL MARKETS -- CONCLUSION -- 9: Making It Happen: Enabling Communication in Developing Economies -- OVERVIEW -- POLICY AND REGULATORY ENVIRONMENT -- CONCLUSION -- Index.