Complete MBA For Dummies, 2nd Edition -- Contents at a Glance -- Table of Contents -- Introduction -- About This Book -- Conventions Used in This Book -- What You're Not to Read -- Foolish Assumptions -- How This Book Is Organized -- Icons Used in This Book -- Where to Go from Here -- Part I: The New, Improved World of Business -- Chapter 1: The MBA in a Nutshell -- Do You Really Need an MBA? -- Exploring the New World of Business -- Managing and Motivating an Engaged Workforce -- One Part of Business Hasn't Changed: Money -- Reaching Out to Customers -- The Rest of Your MBA Syllabus -- Chapter 2: Today's Hottest Business Trends -- The World Really Is Flat! -- Do It Yourself: User-Generated Everything -- Do It for Others: Becoming Socially Responsible -- The Changing Workforce: Harnessing the Power of the Millennials -- Chapter 3: Entrepreneurship for Everyone -- Understanding the Importance of Entrepreneurship -- Thinking as an Entrepreneur -- Finding an Opportunity -- Testing a New Business Idea -- Corporate Venturing: An Oxymoron? -- Chapter 4: Global Business: Fun and Profit in Katmandu -- Going Global Is No Longer a Choice -- Spinning the Globe: Where to Begin? -- Understanding the Role of Foreign Agents and Other International Types -- Considering the Price of Global Growth -- Knowing Where to Go for Help -- Chapter 5: Polish Your Crystal Ball for Some Strategic Planning -- Comparing Strategy and Tactics -- Scanning the New Business Horizon -- Designing Your Strategy Right the First Time -- Something New: Strategic Improvising -- Employing a SWOT Analysis -- Planning for Success with Operational Innovation -- Measuring Strategic Planning Success -- Part II: Managing a Business in the New World -- Chapter 6: Managing Is Hard -- Leading Is Even Harder -- Understanding What Managers Do.

Highlighting the Differences between Managers and Leaders -- Getting Work Done through Others -- Designing a Better Organization -- Creating a Culture of Innovation -- Ethics: Following Your Business Compass -- Examining Management Trends in Business Today -- Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees -- Grasping the Theories of Motivation -- You Get What You Reward -- Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them -- Hiring and Keeping the Very Best Employees -- Disciplining ( and Perhaps Terminating) Deserving Employees -- I Fought the Law ( and the Law Won) -- Chapter 9: One for All and All for One: Building Teams That Really Work -- The Construction and Evolution of the Team -- Empowering Employees -- Setting Goals and Monitoring Progress -- Conducting Better Business Meetings -- Part III: Money: What You Don't Know Will Hurt You -- Chapter 10: All You Ever Wanted to Know about Accounting -- Grasping the Basics of Accounting -- Understanding Budgets and Estimates -- Keeping Your Eye on the Numbers -- The Lowdown on Sarbanes-Oxley -- Chapter 11: Working Your Way through Financial Statements -- Financial Statements Are Your Friends -- Taking a Snapshot: The Balance Sheet -- Making Money: The Income Statement -- Keeping Your Business Afloat: The Cash-Flow Statement -- Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis -- Manage Your Finances ( Before They Manage You!) -- Identifying Financial Tricks of the Trade -- Analyzing Investment Risk -- Reading an Annual Report: A How-To -- Chapter 13: Understanding Stocks and Bonds -- Grasping the Secondary Market -- Understanding Stocks -- Investing in Stocks -- Joining Forces: Mutual Funds -- Bonds: When Debt Makes Sense -- Should I Get Investment Help? -- Chapter 14: It Takes Money to Make Money.

How Much Money Do You Really Need? Setting Up Your Funding Plan -- Acquiring First-Stage Money -- Finding Second-Stage ( or Expansion) Financing -- Forming a Strategic Partnership to Access Growth Capital -- Part IV: Marketing in the New World -- Chapter 15: You Are Nothing without a Customer -- Identifying Your Customers and Their Needs -- Eyeing Key Trends in Marketing -- Creating a Marketing Plan -- Defining Your Target Market -- Market Research Made Easy and Fun -- You Can't Be an MBA without Knowing the Five Ps -- Chapter 16: Getting Noticed with Advertising and Promotion -- Eyeing the Basics of Advertising -- Publicizing and Promoting Your Products and Services -- Grabbing Consumers' Attention with Special Events and Premiums -- Chapter 17: Navigating the New World of Selling -- Build Relationships: Forget the Hard Sell -- Telemarketing: Dialing for Dollars -- Selling on the Web -- Doing Business with Other Businesses -- CRM: Getting a Handle on Your Contacts -- Keeping Your Best Customers -- Part V: Other Important Stuff -- Chapter 18: Manufacturing and Distribution: It's a Brave New World -- Manufacturing Today Is a New Game -- Purchasing: When, Where, and How Much -- Managing Materials and Scheduling Production -- Production: Building the Product -- Quality: It Isn't Right Until It's Right -- Process/Equipment Maintenance: Keeping the System Running Smoothly -- Distribution and Logistics: A Great Way to Compete -- Chapter 19: The Ins and Outs of Risk Management -- The 4-1-1 on Risk Management -- Managing Risk ( Before It Manages You) -- Purchasing Insurance to Shift the Risk -- Training Employees to Minimize Risk -- New Technology, New Risks: Internet and E-mail Threats -- Chapter 20: In Business, Everything Is Negotiation -- Ready to Rumble: Negotiation 101 -- Sizing Up Any Deal's Critical Elements -- Let's Make a Deal: How to Play the Game.

Chapter 21: Econ 101: The Basics of Economics -- Why Adam Smith Knew What He Was Talking About -- Poring Over Fundamental Economic Questions -- What Some Key Economic Concepts Mean to You -- Part VI: The Part of Tens -- Chapter 22: Ten Biggest Mistakes Managers Make -- Taking Employees for Granted -- Taking Customers for Granted -- Failing to Lead -- Not Setting Clear Goals with Employees -- Forgetting What It's Like to Be a Worker -- Stealing the Spotlight -- Sidestepping Opportunities to Delegate -- Communicating Too Little, Too Late -- Hiring Too Fast (And Firing Too Slow) -- Forgetting to Have Fun -- Chapter 23: Ten Effective Ways to Market Your Products and Services -- Build Trust with Your Customers -- Tell an Interesting Story -- Become Effective at Web Content -- Utilize Affiliate Marketing -- Consider Mobile Marketing -- Give Your Product Away -- Make Customers Your Marketing Stars -- Build Relationships, Not Sales -- Get Your Customers Emotionally Involved -- Go Local in a Global World -- Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow -- Manage Your Accounts Receivable -- Require Instant ( Or Advance) Payment -- Accept and Encourage Credit Card Use -- Hold Onto Your Money -- Make Sure Your Invoices Are Correct -- Give Prompt-Payment Discounts -- Follow Up on Late Payments -- Keep Track of Your Expenses -- Index.