MASTER DATA MANAGEMENT IN PRACTICE: Achieving True Customer MDM -- Contents -- Foreword -- Preface -- Acknowledgments -- Introduction -- PART I: Planning Your Customer MDM Initiative -- Chapter 1: Defining Your MDM Scope and Approach -- MDM APPROACHES AND ARCHITECTURES -- Analytical MDM -- Operational MDM -- Enterprise MDM -- DEFINING THE BUSINESS CASE -- Cost Reduction -- Risk Management -- Revenue Growth -- SELECTING THE RIGHT MDM APPROACH -- DATA MANAGEMENT MATURITY LEVEL -- ADDRESSING THE ROI QUESTION -- SUMMARY -- NOTE -- Chapter 2: Establishing Effective Ownership -- THE QUESTION OF DATA OWNERSHIP -- EXECUTIVE INVOLVEMENT -- MDM with Segmented Business Practices -- A Top-Down and Bottom-Up Approach -- CREATING COLLABORATIVE PARTNERSHIPS -- Can Your Current IT and Business Model Effectively Support MDM? -- The Acceptance Factor -- Business Access to Data -- Coordination of MDM Roles and Responsibilities -- SUMMARY -- NOTES -- Chapter 3: Priming the MDM Engine -- INTRODUCTION -- POSITIONING MDM TOOLS -- DATA INTEGRATION AND SYNCHRONIZATION -- Data Profiling -- Data Migration -- Data Consolidation and Segmentation -- REFERENCE DATA -- METADATA -- SUMMARY -- NOTES -- PART II: The Implementation Fundamentals -- Chapter 4: Data Governance -- INITIATING A CUSTOMER DATA GOVERNANCE MODEL -- PLANNING AND DESIGN -- Establishing the Charter -- Policies, Standards, and Controls -- IMPLEMENTATION -- Process Readiness -- Implement -- Maintain and Improve -- SUMMARY -- NOTES -- Chapter 5: Data Stewardship -- FROM CONCEPT TO PRACTICE -- PEOPLE -- MDM Process Core Team -- Operational Process Areas -- PROCESSES -- DATA CARETAKING -- SUMMARY -- Chapter 6: Data Quality Management -- IMPLEMENTING A DATA QUALITY MODEL -- A PROCESS FOR DATA QUALITY -- Drivers -- Data Quality (DQ) Forum -- Controls/Data Governance -- Data Analysts -- Design Team.

IT Support/Data Stewards -- Metrics -- ESTABLISHING A DATA QUALITY BASELINE -- Context -- Data Quality Dimensions -- Entities and Attributes -- Putting It All Together -- DATA ALIGNMENT AND FITNESS ASSESSMENT -- DATA CORRECTION INITIATIVES -- SUMMARY -- NOTE -- Chapter 7: Data Access Management -- CREATING THE BUSINESS DISCIPLINE -- Beyond the System Administrator -- Creating the Right Gatekeeper Model -- PREPARING -- Employee Data -- Access Management Requirements -- Add User Group Names -- Map Privileges to Requirement Categories -- PROFILING THE DATA -- IMPLEMENTING AND MANAGING THE PROCESS -- Testing and Launching the Process -- Resolve Issues Immediately -- Auditing and Monitoring -- Segregation of Duty (SoD) Management -- SUMMARY -- NOTES -- PART III: Achieving a Steady State -- Chapter 8: Data Maintenance and Metrics -- DATA MAINTENANCE -- Specify, Profile, and Analyze -- Improve -- DATA QUALITY METRICS -- Monitors -- Scorecards -- SUMMARY -- NOTE -- Chapter 9: Maturing Your MDM Model -- HOW TO RECOGNIZE AND GAUGE MATURITY? -- Data Governance Maturity -- Data Stewardship Maturity -- Data Quality Maturity -- Data Access Management Maturity -- SUMMARY -- NOTES -- PART IV: Advanced Practices -- Chapter 10: Creating the Customer 360° View -- INTRODUCTION -- HIERARCHY MANAGEMENT (HM) -- Operational versus Analytical Hierarchies -- Single versus Multiple Hierarchies -- Number of Levels in the Customer Hierarchy -- Virtual versus Physical Customer Records -- Legal versus Non-Legal Hierarchies -- THE ELUSIVE, YET ACHIEVABLE, 360° CUSTOMER VIEW -- SUMMARY -- Chapter 11: Surviving Organizational Change -- HOW ADAPTABLE IS YOUR CUSTOMER MASTER DATA? -- DATA QUALITY FACTORS -- Data Completeness -- Data Consistency -- Data Integrity -- THE CHANGE MANAGEMENT CHALLENGE -- Data Governance Can Greatly Assist a Transitioning State.

Leveraging the Data Stewards and Analysts -- Adopting Best Practices -- SUMMARY -- Chapter 12: Beyond Customer MDM -- THE LEADING AND LAGGING ENDS -- TECHNOLOGY'S INFLUENCE ON MDM -- OVERCOMING THE IT AND BUSINESS CONSTRAINTS -- ACHIEVING AN EFFECTIVE ENTERPRISE-WIDE MDM MODEL -- WHERE DOES MDM LEAD? -- SUMMARY -- NOTE -- Recommended Reading -- About the Authors -- Index.