Succeeding at Social Enterprise : Hard-Won Lessons for Nonprofits and Social Entrepreneurs.
Title:
Succeeding at Social Enterprise : Hard-Won Lessons for Nonprofits and Social Entrepreneurs.
Author:
Alliance, Social Enterprise.
ISBN:
9780470608739
Personal Author:
Edition:
1st ed.
Physical Description:
1 online resource (299 pages)
Contents:
Succeeding at Social Enterprise: Hard-Won Lessons for Nonprofits and Social Entrepreneurs -- CONTENTS -- FOREWORD -- INTRODUCTION -- PREFACE -- Part One: Start-Up and Structure -- Chapter One: Aligning Mission and a Social Venture -- CASE STUDY: FROM 18,000 TO 10 MILLION IN FIFTEEN YEARS -- CRITERIA FOR ALIGNING MISSION WITH BUSINESS IDEAS -- CONCLUSION -- Chapter Two: Doing Good Versus Doing Well -- GUIDING PRINCIPLES -- PRACTICALITIES BEYOND PRINCIPLES -- MISSION LEVERAGE -- Chapter Three: Business Planning for Enduring Social Impact -- ITNAMERICA-USING BUSINESS PLANNING TO HELP REPLICATE A FLAGSHIP PROGRAM -- THE PROCESS OF BUSINESS PLANNING -- CONCLUSION: BUSINESS PLANNING ACCELERATES SOCIAL IMPACT -- Chapter Four: Aligning Staff and Board Around a Venture -- RUNNING WITH AN IDEA -- LESSONS LEARNED -- HAVE FUN -- Chapter Five: The Life Cycle of Social Enterprise Financing -- CONCLUSION -- Part Two: Methods -- Chapter Six: Product or Service Development -- WHAT'S DIFFERENT ABOUT PLANNING A SOCIAL ENTERPRISE? -- CASE STUDY: GROWING A GREEN BUSINESS -- LESSON LEARNED: FOLLOW A STRUCTURED PROCESS -- LET MISSION DRIVE ENTERPRISE -- Chapter Seven: Image, Advertising, and Communications -- AN IMAGE MUST BE GROUNDED IN REALITY -- LESSONS LEARNED: LEARN ADVERTISING BY TRIAL AND ERROR -- IMAGE BUILDING NEVER STOPS -- Chapter Eight: Generating Sales Through Great Customer Service -- BUILDING A BUSINESS ON EXEMPLARY SERVICE -- TWO CUSTOMER SERVICE LESSONS -- SALES MAKE THE WORLD GO ROUND -- Chapter Nine: Advocacy and Social Enterprise -- SOCIAL ENTERPRISE ADVOCACY: MORE THAN A FUNDING STREAM -- Chapter Ten: Innovation and Technology Strategies -- LESSON 1: DON'T GO IT ALONE -- LESSON 2: MAKE YOUR SERVICE CONVENIENT AND RELEVANT -- LESSON 3: FOCUS ON ''WHAT,'' NOT ''HOW'' -- LESSON 4: ASK YOUR CUSTOMERS WHAT THEY WANT.
LESSON 5: TRUST THE DATA-AND MAKE THE CHANGE! -- CONCLUSION -- Chapter Eleven: Building a Performance Measurement System: Using Data to Accelerate Social Impact -- CASE STUDY: HOW PERFORMANCE MEASUREMENT INCREASED SOCIAL IMPACT -- THE ROLE OF THE PERFORMANCE MEASUREMENT SYSTEM -- MAKING A COMMITMENT: WHAT TO CONSIDER BEFORE STARTING TO MEASURE -- FIVE-STEP PROCESS TO BUILD A PERFORMANCE MEASUREMENT SYSTEM -- REPORT CARDS: MAKING AN EXTERNAL COMMITMENT TO SELF-IMPROVEMENT -- CONCLUSION: PERFORMANCE MEASUREMENT AS AN ESSENTIAL TOOL FOR ACCELERATING SOCIAL IMPACT -- Chapter Twelve: Value Versus Waste -- ENTER LEAN -- THE LEAN TOOL BELT -- 5S -- THE LEAN SOCIAL ENTERPRISE -- Part Three: Leadership -- Chapter Thirteen: Good Board Governance Is a Good Business Practice -- A CAUTIONARY TALE -- A TALE OF RECOVERY AND SUCCESS -- BOARD EFFECTIVENESS ADDS VALUE -- GOOD GOVERNANCE AND SOCIAL ENTERPRISE -- Chapter Fourteen: Leading Change -- CASE STUDY: CONVERTING COSTS TO PROFITS -- LESSONS LEARNED -- LEADING CHANGE FROM THE INSIDE OUT -- Chapter Fifteen: Leadership Succession -- CASE STUDY: LEADERSHIP SUCCESSION AT JUMA VENTURES -- LESSONS LEARNED -- CONCLUSION -- Chapter Sixteen: Scaling Back or Shutting Down the Venture -- CASE STUDY: CLOSING A RESPECTED SOCIAL ENTERPRISE -- CONCLUSION -- ABOUT THE AUTHORS -- INDEX.
Abstract:
From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to show what it takes to implement and run an effective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofit, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting. Praise for Succeeding at Social Enterprise "This is a must read for anyone starting or growing a social enterprise. The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediately to help drive success and expand your social impact." -Kriss Deiglmeier, executive director, Center for Social Innovation, Stanford Graduate School of Business "By successfully weaving together the best thinking and advice from a diverse set of our field's leading experts and practitioners, Succeeding at Social Enterprise will be the new 'must have' handbook for Social Enterprise." -Jed Emerson, www.BlendedValue.org "This is a timely book needed for a movement that's taking off. The leading thinkers and top practitioners in this book make today's pressing issues clear to both the novice and the experienced social entrepreneur." -Kevin Jones, founding principal, Good Capital "Written by the nation's leading experts on starting, building and leading a
successful social venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practical advice and wisdom on the challenges of creating and sustaining a social enterprise." -David Roll, founder, Lex Mundi Pro Bono Foundation.
Local Note:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Genre:
Added Author:
Electronic Access:
Click to View